Sales Glossary > Bulk Email

Bulk Email

Bulk email is an automated marketing or sales message sent to a large group of recipients at once.

The term is also referred to as mass email or email blast.

Depending on their purpose, there are several types of bulk emails:

  • informational (newsletters),
  • educational (nurturing or retention campaigns),
  • promotional emails (announcements, special deals), and
  • acquisition emails (cold outreach).

Depending on the scale and content, different types of mass mailing campaigns are distributed through email marketing platforms (Mailchimp, GetResponse, or ActiveCampaign) or sales engagement platforms (

Read More

Why Aren’t My Emails Generating a Response?