Email Verification

Email verification is the practice of confirming whether a given email address is deliverable or not.

In other words, it helps you make sure the address you’re sending an email to is actually in use and that your messages will reach the desired recipient.

It’s an important part of the list-building process in cold outreach, as sending emails to non-existing or invalid emails can seriously harm your sender reputation and result in deliverability issues.

Related terms:

• Email validation is a simpler process that makes sure the address is correct and actually exists with the given domain.