Sales Glossary > Guided Selling

Guided Selling

Guided selling refers to the sales process that relies on AI and machine learning to get actionable insights into the buying process for better outcomes.

Simply put, this means using dedicated sales intelligence software to provide your sales reps with on-demand information and materials as well as proactive guidance, helping them dynamically tailor their tactics and messaging on an ad hoc basis.

Therefore, guided selling is an important technique for sales enablement.