Sales opportunity is a qualified prospect who is very likely to become a paying customer.
Unlike prospects, sales opportunities haven’t just interacted with your sales team and expressed interest in what you’re offering, they are committed to buying from you.
Yet, this is also where objections and negotiations take place. As a result, not all opportunities eventually become customers.
- Closed-lost is a status assigned to the opportunities that didn’t convert.
- Closed-won refers to the opportunities in the CRM that became customers.