Did you know that referred customers have a 16% higher lifetime value than regular customers? And that such referred customers are also technically free to acquire for your brand – a win-win.
But how do you ask your customers for help? How can you encourage them to search their network for referrals without being awkward or pushy?
In this piece, you’ll get to know how to pinpoint referral opportunities and then how to ask for referrals after identifying quality candidates.
The First Step – Identification (How to Identify Potential Referral Opportunities)
If you know which clients are happy with your offers and brand, you’ll minimize the chances of asking the wrong people to become advocates for your business.
You’ll also increase the probability of acquiring a referral. With that said, let’s see some ideas on how to go about the prospective advocate identification process.