Sales platforms are among the most important additions to every business’s tool stack, both remote and in-office, due to their sheer efficiency. They bring prospecting, engagement, campaign management, and closing features all under one roof.
In another series of our top sales software reviews, let’s give a warm welcome to Apollo.io—a powerhouse in the sales automation market.
Let’s dive right into it.
P.S. We’ve already covered a detailed lemlist review, and will consistently add new ones to make this a new tradition, helping you make the right decision when looking for a new sales software for your business.
What is Apollo.io? The product overview
With over 500,000 companies using Apollo.io for their sales operations, it’s safe to say that it’s an incredibly functional and credible automation tool. While positioned as a sales intelligence platform on G2, Apollo.io is the embodiment of a true all-in-one sales automation suite.
Containing an extensive lead database, inbound and outbound prospecting features, multichannel sales engagement, deal management, analytics, email deliverability, and more, businesses can seamlessly integrate all their sales processes with Apollo.io.
It’s gained a particularly strong reputation for its rich lead database with consistent detailed and up-to-date prospect and company data, as well as highly effective intent signals. This empowers sales reps to pinpoint the hottest leads and launch Apollo outreach sequences at the most optimal time, greatly increasing the odds of booking a demo and making the sale.
Suitable for businesses of all sizes and industries, Apollo.io is a versatile tool that can be used by both sales and marketing teams, streamlining and automating their inbound and outbound efforts.