Impact.com
The next is Impact.com, another robust channel sales platform with an abundance of core and unique features that will help businesses find and connect with partners and streamline their partner program for maximum success.
Trusted by business giants like Microsoft, HubSpot, and Canva, Impact.com provides separate dedicated features for different types of channel partner programs, from affiliates to influencers and beyond.
Some of the most prominent features include sourcing targeted partners through their rich marketplace (partner database), streamlined management and performance tracking dashboards for each partner, and user-friendly engagement features.
ZINFI
Next in line, we have ZINFI, a dedicated partner management platform that handles every stage of the channel sales process, from administration and onboarding to accelerating sales.
ZINFI automates partner recruiting with top-class training and onboarding features, like generating tailored partner program materials, secure access to in-house sales and marketing resources, and automating co-branding and distribution, to remove the steep learning curve that often comes with a new channel sales partnership.
However, that’s just the tip of the iceberg in terms of what this platform can do, with tons of other useful features such as email marketing and social media management, joint multichannel marketing campaigns, and more, so make sure to check them out.
Crossbeam
Crossbeam is positioned as ‘your own partner ecosystem.’ Truth be told, that’s exactly what it is. This platform leverages relevant data to determine the best people and businesses to produce the best results for your partner program.
Crossbeam has its own partner network with over 19,000 companies, which removes the hassle of finding potential channel partners on your own.
On top of that, you can use this platform for channel management, mapping your partner accounts, building powerful reports, and driving sales with actionable data-backed insights.
PartnerTap
Our final contender is another partner ecosystem platform: PartnerTap. This platform focuses all its features on reseller, alliance, distributor, marketplace, service provider, cloud, and vendor partnerships. In other words, this platform’s got you covered for most channel sales partner strategies.
It has the immaculate ability to proactively identify and suggest potential expansion opportunities with each partner, with an abundance of co-selling automations for both parties of the partner program.
Account data mapping, pipeline hub, program tracking, and attribution, as well as dedicated features for all revenue teams and seamless CRM integration, are just a few of PartnerTap’s top features.