Mister eCommerce was started by David Grégoirein the early months of 2016. His goal was to help store owners put all their products online by offering a turn-key product photography solution operating from a mobile but very elaborate photo studio.
He realized that most store owners don’t have their full inventory online, and wanted to help them easily populate their eCommerce stores with the same products as their physical location.
The question was how to provide the best pictures possible in the fastest delivery time.
Fortunately, David was the right person to make that happen. He had a strong background in math and software coding, as well as experience being VP Technology for Quebec’s largest travel agency.
Together with his knowledge of marketing and readiness to try the unorthodox, he set up Mister eCommerce and got to work.
Initially, David focused on acquiring important clients locally in the Province of Quebec: its largest grocer, a very important hardware store and so on.
He then put together a team to hit the road; sometimes they’d shoot as many as 1,000 products a day, each one from three different angles. That’s up to 3,000 photos taken in a single day!
By early 2017, Mister eCommerce had reached a plateau, and David was ready to take the business to the next level.
The challenge was how to scale the existing business using the knowledge, skills, and experience they’d acquired from shooting, editing and importing so many products on their customers’ website.
The objective was to help more customers without the costs and logistical nightmare of hiring hundreds of photo teams.
This was the moment that Snapshop was born.
Snapshop is an iPhone and Android eCommerce camera app and product photo editing service.
The company created the app to serve the same function as a team of photographers and Photoshop professionals but in your pocket.
You can do it all using only your phone.
The app was a success, but although they’d successfully created a way for people to get their inventory online easily, the company was still stuck using a homemade system for their emails.
Having grown tired of using Zapier so extensively, they started looking for other options.
MailChimp was too expensive. Drip was too limited and complicated. Sendgrid was too manual, while Sendy was too manual and list extensive.
The solution was Reply.
Since they started sending drips with Reply, they were able to start using Zapier less and less, to the point where they use it almost exclusively for syncing opt-outs between their differents lists and platforms (using Sendy to manage their newsletters).
They were able to get rid of Pipedrive and start using Streak in its place.
When describing why Reply has become their email marketing software of choice, David mentioned two key features as being particularly helpful: Auto-stop on reply and the reply rate.
These features allow the company to stop the emails when the prospect replies, something that isn’t available in the leading alternatives.