Personalization

Personalization is the process of creating a relevant, custom buyer experience for a prospect.

A vital part of a sales engagement campaign, it can help you differentiate yourself, make your campaigns more appealing (and effective), and establish a deeper connection with the prospect.

Personalization is usually implemented with the help of content

• textual (variables, snippets)
• visual (images, video)

Related terms:

• Hyper-personalization refers to advanced custom experiences that rely on AI and machine learning.