Sales Glossary > Personalization


Personalization is the process of creating a relevant, custom buyer experience for a prospect.

A vital part of a sales engagement campaign, it can help you differentiate yourself, make your campaigns more appealing (and effective), and establish a deeper connection with the prospect.

Personalization is usually implemented with the help of content

  • textual (variables, snippets)
  • visual (images, video)

Related terms:

  • Hyper-personalization refers to advanced custom experiences that rely on AI and machine learning.

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Prospecting Hack: Increase Personalization