Sales Glossary > Sales Communication

Sales Communication

Sales communication is the two-way exchange of messages between a salesperson and a lead.

To effectively communicate, a salesperson has to be more than just a ‘good talker.’ They also need to listen carefully to the lead to pick up on any concerns or objections—even if these haven’t been explicitly stated.

That means a salesperson also needs sufficient knowledge and training to answer any questions that might come up.

It’s important to maintain effective business communication whatever channel you’re using, whether it’s written or verbal.