Sales Glossary > Revenue
Revenue is the total earnings generated through the sale of products and services.
Also referred to as sales or turnover, revenue refers to the amount of income that is left after accounting for all expenses, e.g., operating costs. Also, unlike profit, it does not take into account any additional income streams other than its normal activities.
- Forward revenue (or forward earnings) stands for the estimated income that a company expects to get within a certain time period, e.g., by the end of the current fiscal year.
- Average revenue per user (ARPU) is the metric that shows how much revenue each of your active customers generates. To calculate it, divide the total business revenue by your total number of users.
- Revenue operations (RevOps) is the strategic alignment of sales, marketing, and customer success efforts to drive growth throughout the full customer lifecycle and keep all departments accountable to revenue.