Inbound refers to sales and marketing tactics aimed at engaging and nurturing prospects who have shown interest in what you have to offer.
The main focus, in this case, is on the incoming leads, i.e., the ones who organically come in contact with you and inquire about your product or service – hence the name.
In this case, the leads are usually generated through marketing efforts, e.g., content or social media.
Inbound sales teams prioritize value and personalization throughout the buyer journey, focusing on the needs, pain points, and goals of each individual lead.
Using inbound tactics, sales teams provide the necessary information and personal guidance to nurture leads into making purchasing decisions on their own.