In this day and age, getting your prospects’ attention is no easy task, no matter how great your offer is. Sales teams can’t solely rely on traditional outreach methods, especially nowadays when buyers demand more personalized and engaging experiences.
At the same time, most social media giants have switched to video-centered content. And the reason is simple – that’s what the people prefer!
Proactive businesses understand this and jump ahead of the curve by incorporating videos in their sales strategies, from prospecting to closing the deal.
Wondering how to effectively spice up your outreach campaign with personalized videos or even where to begin? Look no further!
We’ve gathered and summarized everything you need to know to become a video sales pro, from the different types of videos, to use cases, best practices, and more.
The power of video selling
I guess the first question is, can videos actually improve your sales performance? According to the available data – YES!
- The number of digital video viewers in the US has been steadily growing since 2018 and was expected to reach 248.9 million in 2022. (Statista)
- 95% of B2B buyers say videos play an important role in moving forward with a purchase. (Brightcove & Ascend2)
- 79% of buyers report buying a software or app after watching a video. (Wyzowl)
- Adding a video to your proposal can increase close rates by up to 41% and close a deal 26% faster. (Proposify)
- Video content receives 1.5 engagements per mention, compared to just 0.91 for plain text. (HubSpot)
So as you can see, the power of videos is hard to question for three main reasons:
- Videos in sales…work. They are a great way to break through your prospects’ inboxes and grab their attention, with every study in existence showing an increase in engagement, open, and reply rates.
- Videos allow sales reps to showcase their human side, creating a personal and authentic ambience that builds trust with your audience.
- Videos accelerate the sales cycle by getting a complex message across in an easy-to-digest format, saving both customers and sales teams precious time.