30 Email Outreach Templates to Grow Your Business

Hello {{FirstName}},

Thank you for registering to attend our recent webinar on “How to Create 3x More Opportunities”.

If you are still evaluating ways to increase your sales efficiency, I would love to chat about your current workflow and how Reply.io can assist you in booking more meetings. With Reply, you can set your sales outreach on auto-pilot so that your sales professionals can focus their efforts on revenue-generating activities.

Would you have any availability this Tuesday or Thursday?
I look forward to any opportunity to be of assistance.

Kind regards,

Hello {{FirstName}},

I just wanted to circle back around on my previous email. Is there any interest in a consultation on how to optimize our platform to scale and automate your personalized 1:1 communication?

If your schedule permits, I would love to chat this week.
I look forward to hearing from you.

Kind regards,

Hello {{FirstName}},

I have reached out a few times but haven’t heard back. I know things get busy but I’m hoping to assist you with automating your sales outreach efforts in order for you to focus your energy on revenue-generating activities.

If interested in testing Reply for your needs, please click on the following link to download your free 14-day trial, Reply.io

I look forward to any opportunity to be of assistance.

Kind regards,

Hi {{FirstName}},

It is my pleasure to welcome you as our trial user.

I understand you are looking to generate more business through sales outreach, focusing on personalization for maximum performance?

If so, you’ve come to the right place. I’d be happy to share some best practices on account setup, levels of personalization, follow-ups, and other features you might not otherwise know about, including important security measures.

Let’s connect for 10-15 minutes for a quick chat {{#if is_monday}}today or this Tuesday{{/if}}{{#if is_tuesday}}today or this Wednesday{{/if}}{{#if is_wednesday}}today or this Friday{{/if}}{{#if is_thursday}}today or tomorrow{{/if}}{{#if is_friday}}later today or early next week{{/if}}{{#if is_weekend}}early next week{{/if}}?

Thanks in advance.

Hi {{FirstName}},

The reason for my outreach is that you’ve created a Reply account, and, more importantly, I noticed {{#if Title}}that you are working as {{Title}} at {{Company}} {{else}} that you are working at {{Company}}{{/if}}

Given your role{{#if Title}} as {{Title}}{{else}}{{/if}}, my assumption is that sales team efficiency falls in your wheelhouse. What if your team can outreach prospects in a personalized and more human manner and drive more meetings as a result?

If you give me a shot on {{weekdays_from_now 2}} to unpack how {{Standardized_Title_Plural | ‘other companies’}} are booking more meetings using Reply.io; I promise we can part ways if you are not impressed.

Either way, I hope you are having a good {{now_quarter}}. {{#if time_of_the_day == ‘morning’ }} Have a wonderful {{now_month}} {{time_of_the_day}} ???? {{else}}{{/if}} {{#if time_of_the_day == ‘afternoon’ }} Have a wonderful {{now_month}} {{time_of_the_day}} ☀️ {{else}} {{/if}} {{#if time_of_the_day == ‘evening’ }} Have a wonderful {{now_month}} {{time_of_the_day}} ???? {{else}}{{/if}}”

Hi {{FirstName}},

I can’t believe it’s almost been two weeks since you signed up for your trial with Reply. Time flies! If you feel like you need just a bit more time to use the tool and get some results from your active sequences we can make it happen.

We can extend your trial for another week, provide you with our newly developed lead generation functionality and additional incentives.

Is this worth exploring?

Hey {{FirstName}},

My name is Daniel.

The reason I’m reaching out is that I was browsing {{Company}}’s website and I noticed that you’re using Shopify as your eCommerce platform.

While we are focusing on marketing services for stores that are built on {{eCommerce platform}} and already helped {{Company1}} and {{Company2}} with SEO and PPC for their online stores, I thought we might have a great synergy.

Are you available for a brief call next Wednesday at 1PM EST?

Hi {{FirstName}},

I’m reaching out to you because I noticed that you are expanding your sales team at {{Company}}. I assume, as a {{ProspectTitle}}, you want your company’s sales to grow as well, so would you like an idea of boosting {{Company}}’s email outreach activities?

Reply is designed for sales teams and helps them to grow their pipeline by using our platform to double their number of conversations with right-fit accounts and contacts by automating sales communications with existing and prospective clients while keeping them warm and personal.

Are you available for a 10-minute call to see how we could help {{Company}}’s sales team?

Hi {{FirstName}},

I’ll keep this short to make the 26 seconds it takes to read this(yes, I timed it.)

Reply helps other companies like FreshWorks, WeWork, 99tests, Dribbble, Hubdoc with new business development and allows them to send cold emails that feel warm, whether it’s inbound, outbound, a trial or an existing customer – we put their outreach on autopilot while keeping communication personal.

If this sounds useful, I can explain how it works.

Thank you for your time.

Hi {{FirstName}},

William from Reply.io here – an outreach and sales acceleration platform for sales teams.

I’m reaching out to you because, recently, I went through your Linkedin profile and noticed that you are {{Standardized Job Title}} at {{Company}}. While we have already helped companies in {{Industry}} industry automate communications with existing or potential clients and put email outreach on autopilot, you, as {{Standardized Job Title}}, might be interested in the features which Reply has:

1. {{Related feature N.1}}
2. {{Related feature N.2}}
3. {{Related feature N.3}}

I’m wondering if you’d find this kind of solution useful? If so, I’d be glad to explain how it works.

P.S. I just checked the weather in {{City}} and it will be {{Weather}} degrees and it’s going to be {{Weather Condition}} tomorrow – {{Weather Comment}}.

Hi {{FirstName}},

I thought, you, as {{Title}}, would find value with this {{Content Type}}, {{Content Description}}.

We see ourselves as an effective sales acceleration platform for {{Industry}} related companies like {{Company}} to scale email outreach while keeping communication warm and personal.

If this sounds useful, I’d be happy to explain how it works.

Hi {{FirstName}},

AJ from Reply here leading the Growth Team – an outreach automation tool for sales teams.

I’m writing to you because I noticed that a number of your colleagues at {{Company}} have visited our website a lot during the last few weeks.

I was wondering whether they were trying to figure out how {{Company}} might improve cold outreach to your existing and potential customers?

With the number of people researching our company, would it make sense to talk for 10 minutes these days?

Thank you for your time.

1. Hey {FirstName},

I just wanted to float my emails to the top of your inbox one more time.

I’ve been trying to reach out to you a few times about the possibility of attracting new customers at {Company} using an outbound channel. I’d love to know if you have any plans for this.

Thank you for your time.

Hey {{FirstName}},

We’ve heard from several of {{Competitor}}’s customers that they’ve been having a lot of issues recently. We imagine your team would be frustrated if that’s also happening at {{Company}}.

We’ve developed our app to help leading enterprises such as {{Customer 1}}, {{Customer 2}} and {{Customer 3}} with {{Benefit 1}}, {{Benefit 2}}, and {{Benefit 3}}, so you can relax knowing you wouldn’t face these problems with {{Your Company}}.

We’d love to see how we can help you increase your {{Success Metric}}. Are you available early next week to see why companies like {{Customer 4}} and {{Customer 5}} moved from {{Competitor}} to {{Your Company}} this year? If not, please let us know when it’s best to reconnect.

Best,
{{Sender.FullName}}

Hi {{FirstName}},

My name is Jason and I am CEO at ABC Inc. I found your profile on github while looking for the top engineers with Ruby experience. I was impressed by your background and decided to drop you a note.

You probably don’t often see CEOs reaching out to potential candidates to discuss career opportunities. But our company success so far is based on finding the best people and putting them together to work on fun, challenging and exciting projects. That’s why I focus a lot of my personal time on recruiting the greatest talents for our company.

We might have a position to tell you about, but that conversation can’t begin until we listen to you first and make sure we are on the same page.

Please, let me know if you interested to learn more and I will connect you with someone from our team.

Hey {{FirstName}},

I’m an engineer at Stripe. I came across your github profile and really liked your ABC, XYZ projects. I wanted to see if you’d be interested in working with us at Stripe — if you’re up for it, I’d love to grab coffee next week to chat.

Best regards,

Hi {{FirstName}},

I know a little bit about your background and had some ideas in mind. However, I work differently, and if you are open to chatting I’d like to begin with a dialogue instead of a pitch selling you a job. We might have a position to tell you about, but that conversation can’t begin until we listen to you first and make sure we are on the same page.

I realize that my email may or may not have arrived at the right time. However, my goal is to connect with and understand an outstanding individual’s professional frustrations/aspirations and then align those needs with the startup that can best fit or help achieve that person’s goals.

What’s the best way for us to connect?

Hi {{FirstName}},

I wanted to get in touch to find out if you are keeping half an eye open for a new job?

I’m looking for developers urgently for a client of ours in the {location} area and wondered if this may be of interest to you…Let me know

Kind regards

{{FirstName}},

Is the below of any interest to you?

P.S. If you prefer other channels for contacting your candidates, you can as well adjust the listed messages to use them as the LinkedIn outreach templates.

What goes into an effective staffing and recruiting email?

1. Skip the long introduction. People’s time is precious, so don’t waste time explaining what your company does. If the candidate is familiar with what you do, it’s pointless. If they’re not, they’re not going to sit through a detailed history. A few words about your company or the industry covered will be enough.
2. Do your research. Your cold email will be better than 99% of the others if you can demonstrate you’ve done your research. Include evidence, such as comments on recent projects and achievements, so people can see they’re not just another entry in a database.
3. Have a realistic CTA. A change of career is a huge decision, one that takes time. You’re unlikely to get people to sign up for a job on the spot. Instead, try and get them to have a chat, or encourage them to learn more about the job opening. Either way, make sure your call to action is clear.

For more advice, check out our complete list of tips and templates for staffing and recruiting emails.

When sending out a recruitment campaign, you’ll often be working as part of a larger team. You might need to collaborate with other people in other departments and delegate different tasks to different staff. That’s why we created Reply Team Edition, to help teams with their collaboration and workload management. Whatever your team looks like, Reply Team Edition can help you do your optimize your campaigns, available on all subscriptions at no extra cost.

Hey {{FirstName}},

I really liked your article on {{PopularPost}}. Great stuff!

You actually inspired me to take this a step farther and create something even deeper in the subject of {{PostCategory}}.

I thought I’d reach out to you because I just published a {{ContentUpgrade}} on {{PostCategory}} and I thought it might interest you. It covers {{ValueSummary}}, all based on research and with sources to back it up.

Would it be OK to pass it along? I’d love to get your opinion on it.

Either way, keep up the good work with {{Website}}.

Best,

Hey {{FirstName}},

Were you interested in that {{ContentUpgrade}} I mentioned? I forgot to post the link within it.

You can find that here:

{{ContentUpgradeLink}}

Regards,

Hey {{FirstName}},

I saw you’re writing an article about {{RelevantTopic}}.

I have a good story for you. I actually {{RelevantStorySummary}}.

My gamble paid off. I {{ResultsOfStory}}.

Happy to provide a few insights with your audience about how to decide {{RelevantTopicQuestion}}.

Let me know if this sounds interesting? Can provide more details to flesh out the story.

Hey {{FirstName}},

Really enjoyed your recent article about {{Topic}}! {{TopicInsight}}.

Also wanted to share some exciting news: {{NewFeature}}:

[animated screenshot]

One angle that may be interesting to explore: would {{NewFeature}} help {{CommonProblem}}?

Hey {FirstName},

I’ve following your articles for a while, great insights into {RelvantCategory}.

Our whizzes at {Company} have been crunching a lot of numbers and the data has revealed patterns of {Overview}:

{InsightOne}
{InsightTwo}
{InsightThree}

Some interesting questions this poses:

{QuestionOne}
{QuestionTwo}

Let me know what you think?

Hey {{FirstName}},

{{Personalized Intro}}

Just curious if you are currently accepting guest posts at {{Blog}}. I have a couple of blog post ideas that could be a good fit for it:

1. {{Topic 1}}
2. {{Topic 2}}

I’m offering 100% unique content, based on our expertise and first-hand insights, so I am sure it would be a great addition to your blog.

BTW, we have previously contributed to many reputable blogs in {{Industry}}, including {{Resource 1}} and {{Resource 2}}, so you’ll be in good company.

How does that sound?

Best regards,
{{Sender.FullName}}

Hey {{FirstName}},

{{Personalized Intro})

Just came across your article {{Article Title}} – what an amazing read! Although, it might need an update: the link to {{Resource Link}} is broken and doesn’t work.

In case you want to consider other useful resources to replace it with, I’d like to suggest {{Article Link}}.

{{Article Description}}

Would you consider including a link to it in your article? Please, let me know!

Best regards,
{{Sender.FullName}}

Hey {{FirstName}},

Have you had a chance to consider my offer?

Also, did I mention that we’ll be happy to return the favor and offer several cross-promotion options in exchange for the backlink in your article?

I am sure this opportunity is worth your attention. So please, let me know what you think 🙂

Best regards,
{{Sender.FullName}}

Hey {{FirstName}},

{{Personalized Intro}}

As far as I’m aware, our products cater to the same audience – {{Industry/Job Title}}. So I thought it makes sense for us to team up for a co-marketing campaign.

Here’s what we can offer:

{{Benefit 1}}
{{Benefit 2}}
{{Benefit 3}}

There are a few co-marketing options I would love to discuss, i.e. guest post exchange, social media cross-promotion, newsletter inclusion, etc.

Are you up for a short call this week?

Best regards,
{{Sender.FullName}}

Hey {{FirstName}},

{{Introduction + brief info about the company, including the problem you solve and what makes you stand out from the competition}}. Here are some numbers:

{Stat 1}
{Stat 2}
{Stat 3}

You can find more details in our short deck here {{Deck Link}}.

We’re currently seeking to raise {{Investment Amount/tType}} to {{Growth Outlook}}.

I heard/read your interview/post/talk and your point about {{Key Point}} really stuck home. {{Short note on how the key point relates to your business plans}}.

I’d love to tell you more over a 30min call or a coffee. Do you have any time next week?
{{Sender.FullName}}

Hi {{FirstName}},

Just wanted to let you know we’ll soon be closing this round of financing. We’ve currently raised {{Amount}}, but it would be great to have you and your expertise on board as well.

Are you interested in learning more about {{Sender.Company}}?

{{Sender.FullName}}