It’s no secret that LinkedIn has evolved into one of the most powerful business communication channels, ideal for companies and professionals to grow their online presence.
Companies leverage LinkedIn to improve their sales, marketing, business development, and recruitment efforts with access to a pool of over a billion professionals.
With LinkedIn’s accessible search filters, companies can target the most relevant users based on demographic and firmographic data, but ultimately, it will always come down to eventually reaching out to them with a message.
That’s why whether you’re a sales team looking to leverage LinkedIn to generate leads or build relationships with prospective decision-makers, it’s advisable to gear up with special software that will help automate, enhance, and scale your outreach.
In 2024, there’s a solid lineup of solutions to choose from, each bringing something unique to the table for prospecting, engagement, and multichannel outreach. Here, we’ll dive into 31 of the top LinkedIn outreach tools, covering what makes each one worth considering for reaching your goals.
Source: LinkedIn
Why use a LinkedIn outreach tool?
Considering the sheer value that LinkedIn has the potential to offer, including growing your sales pipeline, building long-term partnerships, and recruiting some of the top talents—it’s clear that our outreach efforts via this platform should not be taken lightly.
There are several key reasons why a LinkedIn outreach tool will very well be worth the investment, especially for sales, marketing, or recruitment professionals in B2B firms:
- Scalability → writing thoughtful, personalized messages takes time. If on a normal day, one could send out 20 LinkedIn messages, with an automation tool, they could bump those numbers up to 50 or 100, depending on their goals.
- Efficiency → by automating their LinkedIn outreach, businesses can focus on the more high-impact communications and nurturing activities that have greater revenue-generating potential.
- Personalization → not all, but several of the top LinkedIn outreach tools have impressive AI writing capabilities that ensure every single message is meaningful and personalized, leveraging information from their profiles and any available enriched data.
- Multichannel approach → more often than not, LinkedIn is part of a broader outreach strategy that incorporates multiple channels, and supplementing this platform with emails and/or calls has repeatedly proven to be the most effective way to reach your audience and build meaningful connections.
Types of LinkedIn outreach tools
We’ve already covered the top LinkedIn automation tools in 2024 that span across all LinkedIn functions including automating connection requests, scheduling posts, data scraping, and so on.
This article on the other hand will focus specifically on outreach tools used for LinkedIn engagement, split into 3 main categories:
Multichannel sales and marketing outreach software:
There are tons of various outreach platforms out there but not all offer multiple channels for outreach, and only a distinct few include LinkedIn as one of those channels.
However, those that do—offer business teams not only powerful LinkedIn outreach automations but also the ability to create multichannel conditional sequences to significantly increase the odds of getting a response and potentially closing a deal.
Dedicated LinkedIn outreach tools:
There are several software options that focus exclusively on automating and enhancing LinkedIn outreach, oftentimes also automating follow-ups and connection requests.
While these tools are more than sufficient for handling LinkedIn outreach, they have a similar price tag as multichannel outreach platforms that also offer tons of other valuable features, such as native lead databases, inbound lead generation, and AI sales agents.