Top 17 Reply Integrations to Up Your Cold Outreach Game

I like to think about a sales engagement platform as the backbone of any sales development process. It’s the foundation that the SDRs rely on in their day-to-day work and can build upon to further grow and improve their efforts. 

Yet, like any foundation, it requires some extra “bricks” to build a solid, scalable sales development tool stack.

But how do you make all the software in your sales stack work together? The answer is – integrations.

We at Reply take integrations very seriously, having built a few dozen over the past few years – so you can make our platform your own by seamlessly incorporating it into your sales processes and working ecosystem.

In this post, we’ve decided to highlight some of our most valuable and powerful integrations so you can up your cold outreach game. 

But first, let’s talk about the different types of integrations available.

3 types of integrations available at Reply

One of the benefits of SaaS tools is that they are really easy to get started with and don’t require any technical skills to use. Most of the popular tools offer a hassle-free, plug-and-play type of setup. It’s thanks to all the work that the engineering teams do in the background. 

The same goes for integrations. Software providers are doing all the work so you can build your sales tech stack with ease. To make sure your toolset works like clockwork, here are the three types of integrations we’re offering at Reply. 

• Native integrations

Native integrations directly connect two applications using an API. Although the implementation is a bit complex and time-consuming and requires certain technical skills (plus extra licensing costs in some cases), these kinds of integrations show the best results in terms of performance and are stable and reliable. That is why native integrations are usually few in number and focus on the most business-critical tools, like CRMs.

• No-code integrations

This type of integration relies on no-code “bridges” between two or more tools. The most popular solution in this category is Zapier which allows you to create automation scenarios consisting of a trigger and the corresponding action performed in response. Below are some examples of such scenarios (aka “zaps”).

1. Post messages to a Slack channel when contacts are marked “Finished” in a Reply campaign
2. Add cold prospects to a new list in Mailchimp when they open your email
3. Mark “Replied” in Reply when new invitees are created in Calendly
4. Create contacts in PhoneBurner from new email replies in Reply

• Third-party integrations

These are the integrations that are implemented by other software providers that allow their users to connect to Reply using our API (as well as a bunch of API products you can use to build a white-label solution for your own business). As a result, such integrations can be as reliable as native ones. Yet, since they were built outside of Reply, we can’t bear full responsibility for their quality.

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Now, let’s see the noteworthy tools we connect with to help you manage your pipeline, automate your processes, source prospect data, book meetings, and more.

Customer relationship management

By far the most important integration in your sales tech stack is the one between your CRM and sales engagement platform. Keeping your prospect records up to date and being able to track their status across your sales stack is crucial for your SDR productivity. Yet, there are more capabilities that go beyond syncing the data back and forth between the two platforms.

• Salesforce CRM 

Salesforce is one of the largest CRMs on the market with a wide range of data management tools and add-ons to power even the most complex sales organizations. For this reason, it is also one of our priority integrations that we’re constantly working to improve.

Reply <> Salesforce is a 2-way, native integration that comes with multiple default integration scenarios, but also allows you to build your own workflows on top of it.

The basic integration scenarios allow you to sync Contacts/Leads in Salesforce (with their default and custom fields) to People in Reply and vice versa. Other default sync options include sent emails, prospect statuses, tasks, and calls.

With a custom integration profile, you can also apply field mappings or filtering rules to the sync steps to create more complex synchronization scenarios. In addition to that, you can add different actions to the synchronization steps, for example instantly push the new contact to the specified sequence.

If you are working in a team, you can use ownership mappings to assign the synced contacts or log activity (emails sent or calls made) directly to a certain team member in Reply.

• HubSpot CRM 

HubSpot CRM is another leading CRM platform that Reply integrates with to help users manage prospect lists, fuel their sequences with up-to-date contacts, and keep it all in sync.

Reply & HubSpot is also a 2-way integration with an auto-sync feature launching every 2 hours. Similar to Salesforce, you can perform synchronization with default and custom profile settings. 

The available sync steps include contacts, statuses, emails, calls, and tasks. You can also apply field mappings and filtering rules to each of the steps for more flexibility and advanced automation.

• Pipedrive CRM

Pipedrive as a CRM offers a slightly different approach to building communication flow with the customers. It is designed to help managers and salespeople visualize the sales process using pipelines and stages. 

The process of connecting Reply with Pipedrive also differs from the previous CRMs and requires an API key. Other than that, it is also a 2-way integration that automatically launches a syncing session every 2 hours with both default and custom fields that can be mapped to sync the data.

Apart from basic functionality, Pipedrive has two useful options to control the data syncing process:

• Action-based Triggers that launch an action after the selected event happens. For instance, you can enable the “email_sent” trigger so when an email is sent in Reply, an appropriate log record is created in Pipedrive.

• Actions in Pipedrive. You can select 4 actions to execute on the Pipedrive side when syncing data:

1. Record activity for the person
2. Create a deal
3. Move the deal to the next stage
4. Record activity for the deal

This list of Reply native integrations is not exhaustive. There are also native integrations with Copper CRM, Zendesk Sell, and Close.

Lead generation and data providers

To get those leads into your sequences and your pipeline, it would be nice to connect your sales engagement platform directly to trusted data sources. And you can do that with Reply! 

First, you can rely on our own B2B database – Reply Data – to build targeted prospect lists . Other than that, you can use the following integrations to get your data.

Clearbit

One of the most popular B2B databases, Clearbit has a no-code integration with Reply. Using Zapier as a bridge, you can find people or companies in Clearbit from new email responses in Reply. This is an easy way to get additional information on your most engaged prospects.

You can also use the Clearbit logo API for image personalization with Reply as we’ve explained in this post.

• LeadFuze

Another rich database of 500+ million contacts, LeadFuze, offers a third-party integration with Reply. Just build your list using your ICP criteria as you would normally do and then sync it to your sales engagement platform (Reply). No need to export/import CSV files, no lost data fields.

There’s a pretty detailed article on how to use Reply & LeadFuze integration.

• G2

The leading software directory – G2 – can also work with Reply, providing a reliable source of leads for your sequences. What’s more important, it allows you to build account-based campaigns, adding warm prospects (the ones who looked up your product on G2 or demonstrated other buying intent signals) to your contact lists and pushing them to a dedicated sequence automatically.

Process automation 

Aside from keeping your data in sync and effectively managing your pipeline, there are many other processes, tasks, and workflows that can be automated using integrations. These could be custom sequence steps in Reply or any other activities. 

• Zapier

Zapier is the most popular and powerful no-code automation platform that connects to 3,000+ apps, allowing you to create custom workflows (zaps).

To automate Reply tasks with Zapier, you have to connect your two accounts using an API key. Once it’s done, you can choose one of the hundreds of apps to connect to and create your first integration flow.

Some tasks in Reply (used as sequence steps) you can automate with Zapier integration are:

• Data enrichment and validation
• Sending physical mail or SMSs, making calls
• Email personalization (based on the prospect activity or intent)

More complex scenarios might also cover account-based selling or growth hacking tactics. We’ve previously shared more use cases for Zapier steps in Reply.

If you don’t like Zapier, there are also integrations with Make (previously Integromat) and Integrately that basically offer the same functionality. Alternatively, you can use Reply webhooks.

• Webhooks

Webhooks represent another way web apps can communicate with each other, allowing you to send real-time data from Reply to any other app in response to a certain event.

This allows you to trigger specific actions within other tools in your sales stack through events happening in Reply or receive notifications about certain Reply events. As a result, webhooks can be considered a cost-effective and flexible Zapier alternative. Here’s a quick walk-through of how it works in Reply.

Personalization and visual prospecting 

Another important aspect of cold outreach is email personalization. Yet, writing unique, customized emails for each prospect on your list isn’t realistic – that would take too much time.

Yes, there are easy ways to make your templates feel personal, for example, using variables. But if you want your emails to really stand out, consider visual prospecting. There are several options to do that in Reply using available integrations.

• Vidyard

One of the popular video personalization platforms out there is Vidyard. It has a native integration with Reply, allowing you to embed prerecorded personalized videos directly into your emails in just one click. Once you set up the integration, you can easily connect to that using the “add video” button at the bottom of your email editor.

• Sendspark

Sendspark offers a no-code integration with Reply which is easy to use. Once you create a video you want to use in your outreach, copy and paste the GIF thumbnail as an image into your email and then link it to your video. So if the recipient clicks on the preview, they will be directed to the full video. 

You can also preview how the video is dynamically personalized for each recipient using variables that automatically populate with your prospect’s information.

• Hyperise

If you don’t want to use videos, you can still personalize your outreach in Reply using Hyperise. This is a third-party integration that allows you to embed personalized images as well as dynamic landing pages without writing a single line of code.

BTW, Hyperise is one of the image personalization tools we’ve recommended in our previous posts.

Multichannel engagement 

Another way to make your cold outreach hit the target is to use unconventional channels and methods of engagement. These are limited mostly by your creativity and technical means. For example, you can use Zapier to set up sending anything from an SMS to a handwritten note or swag to your prospects as a step of your engagement sequence.

However, it’s much easier to have an integrated solution to diversify your outreach with social touchpoints, for example, using the following tools.

• Twilio

The cloud communications tech powerhouse, Twilio is the foundation for built-in calls and SMSs in Reply. Natively integrated into our platform, it allows you to create corresponding steps in your sequences and scale your engagement across more channels.

To start using cloud calls, you have to enable this feature in your Reply account and rent a phone number (or connect your real phone number). You can make calls directly from the Reply interface – either the web app or Chrome extension.

You can take notes during the call ( they will be automatically saved as the new contact activity) and log/set call resolution once you’re done.

With the enabled cloud calls feature (and thus active Twilio integration), you can also create manual or automated SMS steps in the sequence. This works just like the email steps, giving you an additional touchpoint to reach your prospects at scale (although we do recommend using this step for inbound leads only as you have to collect proof of the Opt-In form for SMS before using this option).

• TexAu

TexAu is the Swiss Army Knife for task automation across most social platforms – from LinkedIn and Twitter to Quora and Reddit. With a huge number of default scenarios, you can set it up in a few clicks. It offers the power and flexibility to level up your cold outreach with more steps and interactions. And it has a third-party integration with Reply. For example, you can use it to scrape leads from any website and send them to Reply sequences.

Appointment booking 

The primary goal of any outreach sequence is to get a prospect on a call with you (or your AE). Yet, there’s a huge difference between getting a reply to your sequence and actually setting up a call. This often requires back-and-forth communication to agree on the specific time and date. 

Of course, there are tools like Calendly or Chili Piper that can make the whole process a lot easier. And, luckily, both of them integrate with Reply.

• Calendly

Calendly offers a convenient interface for a meeting appointment. Once you set up your profile, you can simply copy a link to the specific event and paste it into your cold email, so the prospect can book a call directly by picking a suitable time slot instead of replying to your email.

In this case, you can use no-code Reply integration (through Zapier) to mark such prospects as “replied” and remove them from your sequence once they book a call with you.

• Chili Piper

This integration (also a no-code one that relies on Zapier) is another way to streamline your meeting scheduling with Reply. Working in a similar way, it offers a few more options within its integration with Reply. 

For example, you can set up an action to not just remove a person from the sequence upon booking a call, but also update a person in Reply and push to the dedicated sequence. For inbound leads, you can also generate a contact in Reply from the meeting booked in Chili Piper.

• Google Calendar & Zoom

Last year, we at Reply also implemented an internal meeting booking feature, integrated with Google Calendar and Zoom. This is a great opportunity to save on any additional tools for your sales stack and keep the whole process running within your SEP.

To set up this integration, you have to connect your Google Calendar and/or Zoom account to your Reply account. Once you do that, simply copy the meeting link and paste it into your email template. 

When a prospect clicks on the meeting link, they will see a convenient and neat meeting booking window with the available time slots.

Once they pick the time and book a call, the corresponding record will be added to your Google Calendar as well as your Zoom account. On top of that, you will be able to check stats for meetings booked in your Reports section in Reply, offering more clarity and insights into your sequence performance.

Final word

There you have it: 17 integrations to make your Reply sales engagement more effective and productive. But the list can go on. Use your creativity to come up with more tools to connect to your sales stack, more processes to automate, and more tactics to engage your prospects.

Moreover, you can build your own integrations with Reply to unlock the full potential of your sales development process and empower your team with all the tools they need to crush their quota.