The Best CRM for Outbound Sales: Top 12 Picks for 2025

Is keeping your leads engaged a challenge? Do your sales teams need to catch up on sales goals every month? Well, then, this article is for you!

Did you know that you can close 35 times more outbound sales through dedicated software? You probably already know about CRMs. These tools are designed to optimize and improve how you communicate and interact with your customers through your channels.  

But they don’t stop there. There are CRMs specially designed for automating and boosting outbound sales, which can help your teams focus their efforts. How do they do it? Unlike traditional CRMs, these tools simplify lead generation, segmentation, and enrichment, so you can personalize your offers. They also enable email marketing campaigns, sales cadence, and results tracking automation. 

Ready to choose CRM software for outbound sales? To facilitate your choice in Reply.io, we have selected the 12 best options available in 2025. Learn about their features, advantages, and prices.

Close this 2025 meeting your sales goals! 

Why do you need an outbound sales CRM? 

Are you wondering whether investing in this type of CRM software is worth it? We give you the keyword “automation” of outbound sales, as it transforms how you interact with your prospects, making every contact count.

Imagine a scenario where lead generation and data enrichment are seamless and automated. By leveraging tools that collect data from various sources, such as LinkedIn, social media, directories, your landing page, forms, or industry forums, your team can focus on what matters: building meaningful relationships. 

The best part is that CRM for outbound sales not only gives you a large volume of messy data, but segmentation and personalization are essential. A CRM allows you to classify leads according to their characteristics and behaviors, ensuring the messages you send are relevant and targeted to each lead’s needs. 

This improves response rates and strengthens the connection with your leads.

You can also send email campaigns, schedule follow-ups, and tailor your messages based on lead interaction without wasting a second. With the integration of a CRM for outbound sales, every interaction is recorded and synchronized, providing a clear picture of the customer journey.

Likewise, analytics will allow you to track your strategies’ performance instantly. You can quickly identify what works and what doesn’t, optimizing your efforts in real time. 

How is outbound CRM different from a classic one? 

If we have caught your interest, and you are looking for a CRM to boost your outbound sales, the first thing to remember before making your choice is that not all CRMs are the same, and you should choose a tool dedicated to boosting your outbound sales.

Look at the differences between a traditional CRM and a dedicated one.

What are the best outbound sales CRM in 2024? 

Choosing the best CRM for outbound sales for your company can be challenging, especially if you do an online search and try to view and compare the thousands of options available online. We know that reviewing each feature, capability, benefit, and pricing plan can be overwhelming. 

To save you (and your SDRs) several headaches, we visited hundreds of sites, read and read reviews, and looked at pricing plans to finally narrow the choices down to thirteen, the lucky number, to help you find the ideal option.

Let’s start our countdown! 

LeadSquared 

The perfect fit for lead-heavy businesses.

LeadSquared is a CRM for outbound sales ideal for small businesses. It is a platform that offers capabilities to optimize the productivity and efficiency of sales teams in their outbound sales efforts.

Key features: 

• Outbound sales automation.
• Automatic report generation. 
• Lead segmentation by geolocation. 
• Location insight. 
• Automated daily planning. 
• Real-time performance tracking. 

Benefits: 

• Streamlines repetitive processes, freeing your team to focus on closing sales. 
• Intelligent reporting capabilities provide clear visibility into performance, helping you make decisions based on accurate data to maximize effectiveness.
• Local mapping that facilitates efficient lead distribution, ensuring that each sales rep has access to the most relevant opportunities. 

Pricing: 

• Free trial: 15 days.
• Lite: $15 per user per month.
• Pro: $50 per user per month.
• Super: $100 per user per month.

Pipedrive 

The perfect fit for deal tracking simplicity.

Pipedrive is a CRM software designed to meet the sales management needs of small businesses. The tool facilitates sales process automation and boost email communication. 

Key features: 

• Sales channels centralization.
• Customer routing.
• Email tracking.
• Email integration and synchronization.
• Real-time data analysis. 
• Personalized reporting. 
• Custom field creation.
• Data security. 

Benefits: 

• Visually appealing and easy-to-use interface. 
• Pipedrive allows tracking of sales team activities in real time.
• Offers a high degree of customization. 
• Email sending automation.

Pricing: 

• Essential: $24 per user per month.
• Advanced: $44 per user per month.
• Power: $79 per user per month.
• Enterprise: $129 per user per month.

Close.com

The perfect fit for sales-focused teams.

Close is a CRM, outbound sales-oriented, that integrates communication, automation, and reporting capabilities to enable sales teams to close deals quickly and with the least effort. It emphasizes “speed” when closing sales. 

Key features:

• Sales task automation. 
• Sales opportunity detection. 
• Contact and account management.
• Email marketing automation. 
• Lead management. 
• Sales tracking.

Benefits: 

• Intuitive and easy-to-use interface 
• Close offers email integration to get the most out of every message.
• It centralizes all communication channels, including SMS and phone calls.
• It is a flexible tool that allows you to create a fully customized sales process. 

Pricing: 

• Free trial: 15 days. 
• Startup: $49 per user per month.
• Professional: $99 per user per month.
• Enterprise: $139 per user per month.

HubSpot 

The perfect fit for all-in-one growth.

HubSpot is software designed for outbound sales to create a fast, simple, and automatic sales cycle. This CRM for outbound sales allows you to manage your leads agilely so you can convert a simple lead to a qualified one quickly. Let’s see what else it has to offer!

Key features: 

• Lead management and prospecting. 
• Sales task management. 
• Email templates.
• Automation of email sequences.
• Call tracking. 
• Integration with AI tools for lead generation. 

Benefits: 

• It allows you to schedule and synchronize all sales activities in one place. 
• You can customize the email templates. 
• Hubspot streamlines prospecting tasks. 
• You can record and save all your calls automatically. 

Pricing: 

• Free version.
• Sales Hub Starter: $15 per user per month.
• Starter customer platform: $15 per user per month.
• Sales Hub Professional: $90 per user per month.

Freshsales 

The perfect fit for streamlined sales automation.

Freshsales is CRM software that promotes its users a 360º view of their contacts and accounts. This boosts the productivity of sales teams, allowing them to close more and better deals every month. 

Key features:

• Lead management. 
• Email marketing automation. 
• Contact and account management.
• Sales task management.
• Automate sales reports and forecasting. 

Benefits:

• CRM uses AI-based technology for sales flow automation.
• It helps sales teams engage in contextual conversations with quality leads. 
• Freshsales allows a better understanding of target audience behaviors and needs. 
• It enables effortless interaction with leads. 

Pricing: 

• Free trial: 21 days.
• Growth: $9 per user per month.
• Pro: $39 per user per month.
• Enterprise: $59 per user per month.

Monday CRM 

The perfect fit for customizable workflows.

Are you ready to manage your sales like a professional? You can do it with Monday CRM! This visual and customizable tool allows you to manage contacts, tasks, and projects, avoiding errors. It also has an attractive design with vibrant colors for guarantee an excellent experience.

Key features:

• Custom pipelines for tailored workflows.
• Automates repetitive tasks.
• Integrates with Slack, Zoom, and more.
• Real-time dashboards for sales tracking.
• Centralized lead management.
• Email tracking for follow-up insights.
• Mobile-friendly app.

Benefits:

• Saves time with automation.
• Clear sales insights via dashboards.
• Easy lead prioritization.
• Work on-the-go with mobile access.
• Enhances team communication.
• Data-driven decision-making.
• Scales as you grow.
• Simple, user-friendly interface.

Pricing:

• Trial  for 14 days.
• Basic: $12 per user per month.
• Standard: $17 per user per month.
• Pro: $28 per user per month.
• Enterprise: Custom pricing.

Copper 

The perfect fit for Google Workspace users.

If you use Google Workplace in your business, Copper is a great option! This CRM seamlessly integrates with Gmail and other Google tools and allows you to easily manage all your relationships without leaving your inbox. It’s like having a personal assistant who keeps everything organized. 

Key features:

• Gmail integration for CRM in your inbox.
• Auto-updates contact details.
• Drag-and-drop pipeline management.
• Automates follow-ups and reminders.
• Robust sales reporting.
• Mobile app for on-the-go use.
• Connects with Slack, Zapier, and more.
• Lead scoring to prioritize deals.

Benefits:

• Seamless Gmail experience.
• Up-to-date contact management.
• Effortless pipeline tracking.
• Frees time with task automation.
• Data-rich reports for strategy.

Pricing:

• Starter: $12 per user per month.
• Basic: $29 per user per month.
• Professional: $69 per user per month.
• Business: $134 per user per month.

Folk 

The perfect fit for managing people efficiently.

Are you tired of using complicated and confusing CRMs? Folk can help you solve this problem! This CRM is designed to be simple and easy for users, making it the ideal choice for teams who want to manage their contacts but need all the necessary tools. You will no longer have to spend time navigating complicated functions.

Key features:

• Unified contact management.
• Customizable sales pipelines.
• Automated email sequences.
• Task tracking and reminders.
• Performance analytics.
• Team collaboration features.

Benefits:

• All contacts in one place.
• Adapts to your sales style.
• Engages leads with automated outbound features.
• Keeps tasks organized and on-time.
• Actionable insights from analytics.
• Fosters better teamwork.

Pricing:

• Standard: $20 per user per month.
• Premium: $40 per user per month.
• Custom: Starting at $80 per user per month.

GetResponse 

The perfect fit for email marketing pros.

GetResponse can help you do just that. Their comprehensive platform combines email marketing, automation, and lead management to provide a complete service that covers all your needs. Its user-friendly design allows you to create engaging and effective campaigns in minutes to maximize your results.

Key features:

• Email marketing made simple.
• Automates lead workflows.
• Build landing pages easily.
• Host engaging webinars.
• Integrated CRM for tracking.
• Detailed performance reports.
• Sell directly via email tools.
• Segment audience for targeting.

Benefits:

• All-in-one marketing platform.
• Boosts engagement with webinars.
• Streamlines lead nurturing.
• Insights for smarter strategies.
• Drives sales with e-commerce tools.

Pricing:

• Free: $0 per user per month.
• Starter: $49 per user per month.
• Growth: $99 per user per month.

EngageBay 

The perfect fit for small business automation.

EngageBay is the ideal choice to help small and medium-sized businesses achieve this goal. Its all-in-one approach allows you to manage sales, automate marketing, and provide reliable customer support on the same platform—now you can have your business control center! 

Key features:

• Combines marketing, sales, and support tools in one place.
• Automates emails, social media posts, and workflows.
• Manages deals and tracks pipelines easily.
• Includes a helpdesk for customer support.
• Builds landing pages without coding.

Benefits:

• Affordable all-in-one solution.
• Saves time with automation.
• Keeps customer data centralized.
• Boosts engagement with live chat and emails.
• Simplifies customer service with built-in helpdesk.
• Grows with your business.
• Easy to use, even for beginners.
• Data insights to refine strategies.

Pricing:

• Free Plan: $0 per user per month.
• Basic: $12.99 per user per month.
• Growth: $24.99 per user per month.
• Pro: $49.99 per user per month.

Keap 

The perfect fit for solopreneurs and startups.

Keap is the ideal ally. It is designed for small businesses that want to simplify customer management and effectively automate their marketing. Implementing this tool lets you track every lead, keep your contacts organized, and close more sales.

Key features:

• Tracks contacts and customer interactions.
• Automates follow-ups via email and text.
• Visualizes sales pipelines for better tracking.
• Integrated calendar for scheduling meetings.
• Sends invoices and processes payments.
• Captures leads with forms and landing pages.
• Reports on sales and marketing performance.

Benefits:

• Combines CRM, sales, and marketing tools.
• Saves time with automated follow-ups.
• Simplifies invoicing and payment tracking.
• Helps capture and manage leads efficiently

Pricing:

• Free Trial: 14 days.
• Max: $299 per month (includes 1500 contacts and 2 users).

Nimble 

The perfect fit for relationship-driven sales.

Nimble design is especially aimed at social network lovers and businesses looking to manage their relationships simply and effectively. With this tool, you can keep track of all interactions from one place so you keep sight of your most important contacts. 

Key features:

• Combines contact info from email and social platforms.
• Social media insights for enriched profiles.
• Tracks email opens and clicks.
• Manages sales pipelines visually.
• Logs calls, meetings, and tasks automatically.

Benefits:

• All contact info in one unified view.
• Social media details add context to conversations.
• Tracks emails to know when to follow up.
• Streamlines sales with organized pipelines.
• Keeps you on top of calls and tasks.
• Segments help target the right audience.

Pricing:

• Free Trial: 14 days.
• Nimble Business: $25 per user per month.

How do you pick the right outbound CRM?

Choosing the right outbound CRM might feel like a big decision, but it doesn’t have to be overwhelming if you know what to focus on. 

Let’s break it down into actionable steps so you can confidently select a CRM that fits your business like a glove.

1. Understand your sales process first

Start by mapping out how your team currently handles outbound sales. Do you rely heavily on email campaigns? Are phone calls your bread and butter? Maybe your team spends hours researching leads on LinkedIn. 

By knowing where your sales efforts are focused, you’ll have a clearer idea of the tools you need in a CRM. For instance, if email campaigns are a priority, look for features like email sequencing and automation. If calls dominate, prioritize call tracking and dialer integrations.

2. Make a “must-have” feature list

Every business has unique needs. Write down the features you absolutely can’t live without. For example:

• Do you need automatic lead generation and enrichment to save time?
• Is integration with existing tools, like Gmail or LinkedIn, critical for your workflow?
• Will your team benefit from reporting dashboards to track progress in real-time?

Once you know your non-negotiables, you can ignore CRMs that don’t check those boxes.

3. Test-drive the software

Many CRMs offer free trials or demo versions—don’t skip this step. 

During the trial, put the software through its paces by recreating a typical sales day. Import some leads, set up a campaign, and run a few test emails or calls. Pay attention to how easy it is to navigate. 

Do you spend more time figuring out the software than actually working on leads? That’s a red flag.

Involve your sales team during this phase. They’ll be the ones using the tool daily, so their input is crucial. If they find it confusing or clunky, keep looking.

4. Evaluate automation capabilities

One of the biggest benefits of outbound CRMs is automation, but not all automation is created equal. Look for tools that automate repetitive tasks like sending follow-ups, logging customer interactions, and tracking email opens. 

The goal is to make your team’s life easier—not replace them. For example, the CRM should allow you to customize email templates and send them automatically based on lead activity.

Also, check if the CRM’s automation features adapt as your business grows. A system that works for 10 leads might struggle when you’re dealing with 1,000.

5. Don’t overlook integrations

No CRM operates in isolation. If you’re already using tools like Slack, Gmail, or LinkedIn, make sure the CRM integrates seamlessly with them. 

For instance, some CRMs automatically pull contact information from LinkedIn, saving your team hours of manual data entry. Others sync directly with Gmail, so every email exchange is logged without effort.

Test these integrations during the trial period to confirm they work as promised. It’s frustrating to commit to a CRM only to discover that syncing data requires constant troubleshooting.

6. Pay attention to analytics

Data is your secret weapon in outbound sales, and a good CRM will turn your data into actionable insights. 

During your trial, explore the reporting features:

• Do they show key metrics like email open rates, response rates, and conversion rates?
• Can you easily see which strategies are working and which aren’t?

Look for CRMs that let you customize reports, so you can track what matters most to your business. For example, if cold calling is your focus, you’ll want reports that highlight call outcomes and conversion rates.

7. Think about scalability and cost

Your CRM should grow with your business. Start by estimating how many users and leads you’ll manage in the next year or two. If you’re planning rapid growth, choose a CRM that can handle increased volume without extra costs piling up.

Be clear on pricing structures. Some CRMs charge per user, while others have flat-rate plans. 

Read the fine print to understand what’s included—are integrations, analytics, or automation features part of the basic plan, or do they require expensive add-ons?

8. Get feedback from your team

Once you’ve narrowed it down to two or three options, involve your team again. Ask them which tool feels most intuitive and aligns with their workflow. Their buy-in is key to successful adoption, so don’t skip this step.

Which tools work best with your outbound CRM?

Your outbound CRM is a powerhouse on its own, but the real magic happens when it works seamlessly with the tools your team already uses—or should start using. Pairing your CRM with the right tools doesn’t just make your work easier; it amplifies your results. 

Let’s talk about the must-have integrations and how to make them work for your outbound sales efforts.

Email tools → sync for seamless communication

Your email client (like Gmail or Outlook) is the backbone of most outbound strategies. When integrated with your CRM, every email sent or received is automatically logged, so you don’t waste time updating records manually.

Look for CRMs with native integrations for your email platform. Set up email templates in the CRM that match your tone and style. Use email tracking features to know when prospects open your emails or click on links. 

This way, you’ll know the perfect moment to follow up.

Lead generation and sales engagement tools → fill your pipeline effortlessly

Generating leads is often the most time-consuming part of outbound sales. Tools like LinkedIn Sales Navigator and Reply.io help you find, qualify, and enrich leads faster. When connected to your CRM, these tools can feed new leads directly into your pipeline without you lifting a finger.

Reply combines cutting-edge features to supercharge your lead generation and outreach efforts:

• Live Data with 1 billion contacts: No more scraping for hours or relying on outdated directories. Reply’s live database of over 1 billion contacts ensures you always have access to fresh, accurate lead information. You can filter by role, industry, location, or other criteria to get hyper-specific lists tailored to your target audience.
• AI SDR to automate outreach: Reply’s AI-powered Sales Development Representative (SDR) takes over repetitive outreach tasks. It can identify the best leads, schedule follow-ups, and even draft personalized emails based on the contact’s profile—all while you focus on closing deals.
• Multichannel sequences: Don’t limit yourself to one form of communication. Reply allows you to create outreach sequences that combine email, calls, LinkedIn messages, and even SMS. This multichannel approach ensures you connect with leads on the platform they prefer.

How to get started with Reply (spoiler alert: super-easy):

1. Set up your Reply account: Start with the basics—sign up, connect your email, and explore the live data feature.
2. Define your lead criteria: Use filters like job title, industry, or company size to build a list of ideal leads.
3. Integrate with your CRM: Follow Reply’s simple setup instructions to sync your accounts. Test the integration to ensure leads flow seamlessly.
4. Launch your first multichannel sequence: Create an outreach campaign that combines emails, calls, and LinkedIn touches. Use Reply’s AI SDR to automate the process and track results directly in your CRM.

By integrating Reply with your CRM, you’re setting up a lead generation and management system that’s efficient, automated, and scalable. It’s the perfect way to ensure your outbound sales efforts stay focused, organized, and consistently deliver results.

Dialers and phone systems → make calling effortless

If cold calling is a big part of your outbound strategy, integrating your CRM with a phone system or dialer can be a game-changer. Tools like Aircall, RingCentral, or JustCall let you make calls directly from your CRM while automatically logging call details.

Once your phone system is synced, use click-to-call features to save time dialing. After each call, add quick notes directly in the CRM (most integrations prompt you for this). Review call recordings or transcripts, if available, to identify improvement areas or gather insights for your next interaction.

Calendar and scheduling tools → never miss a meeting

Scheduling meetings manually can be a pain. Tools like Calendly or Google Calendar integrate with many CRMs, allowing prospects to book meetings directly. Better yet, your CRM can automatically sync these appointments with your pipeline, so you know which stage a lead is at.

Set up a scheduling tool to show your availability and integrate it with your CRM. Include the scheduling link in email sequences to make booking a breeze for leads. Once a meeting is confirmed, the CRM can log it as part of the lead’s activity history, helping you stay organized.

Automation tools → supercharge efficiency

Sometimes, your SDRs need your CRM to do more than it’s built for. That’s where tools like Zapier or Make (formerly Integromat) come in. These platforms let you create custom workflows that connect your CRM with hundreds of other apps.

Identify repetitive tasks your team spends time on, like updating spreadsheets or sending follow-up emails. Use automation tools to create workflows—e.g., when a lead fills out a form on your website, Zapier can automatically add the contact to your CRM and trigger a welcome email. Test your workflows thoroughly to ensure they run smoothly.

Collaboration tools → keep your team in sync

Outbound sales often involve multiple team members working on different parts of the pipeline. Tools like Slack, Microsoft Teams, or Asana integrate with CRMs to keep everyone on the same page. Whether it’s sharing lead updates or assigning tasks, these tools ensure nothing falls through the cracks.

Integrate your CRM with your collaboration platform to set up automated notifications—like alerts when a lead responds to an email or moves to the next stage of the pipeline. Use shared boards or chats to discuss strategies and celebrate wins.

The best tools to pair with your outbound CRM are the ones that fit naturally into your team’s workflow. Don’t try to overcomplicate things by adding too many tools at once. Start with the essentials—email, lead generation, and calling tools—and build from there as your needs grow.

Why should you find the perfect CRM for outbound sales? 

Let’s be real: outbound sales is no walk in the park.

It’s a fast-paced, high-pressure game that demands focus, consistency, and a serious ability to juggle priorities. That’s where the right CRM becomes your secret weapon—not just any CRM, but one tailored for outbound sales.

Here’s why finding the perfect fit matters:

• Keep your outreach organized: With dozens (or hundreds!) of prospects to contact, things can spiral out of control quickly. A CRM designed for outbound sales keeps everything in one place—your leads, follow-ups, notes, and even those crucial email templates. No more digging through spreadsheets or forgetting to follow up with that hot lead.
• Save time and work smarter: Automation is your best friend here. The right CRM handles repetitive tasks like email sequences, reminders, and data entry, so you can focus on what really counts: closing deals and building relationships.
• Stay consistent and on track: Outbound sales is all about timing. The perfect CRM makes sure no lead slips through the cracks. It nudges you with reminders, tracks your pipeline, and keeps you consistent—even when things get chaotic.
• Measure what’s working (and what’s not): Guesswork won’t get you results. A great CRM gives you the data you need—open rates, response times, deal progress—so you can tweak your approach and double down on what’s working.
• Scale without losing your mind: As your sales efforts grow, the chaos grows too. The right CRM scales with you, helping you handle more leads, more deals, and more wins without feeling overwhelmed.

At the end of the day, your CRM isn’t just a tool—it’s your co-pilot. It keeps you efficient, motivated, and always one step ahead. So, take the time to find the perfect fit. Trust us, your future self (and your bottom line) will thank you.

Maximize the sales of your business by choosing the right CRM

Outbound CRMs aren’t just tools; they’re the engine that drives your outreach, connects the dots, and transforms your hustle into measurable growth. No matter if you’re chasing leads, managing client relationships, or closing deals, the right CRM has your back—keeping you organized, efficient, and laser-focused on what matters most: building connections that convert.

The best part? 

Outbound CRMs let you scale without losing that personal touch. They free up your time from tedious tasks so you can focus on what you do best—making things happen. So, whether you’re running solo or leading a sales team, an outbound CRM isn’t just an option anymore; it’s your edge in a competitive world.

Ready to level up? Find the one that fits your style, jump in, connect it with Reply.io, and start creating those “wow” moments that set your business apart. 

Because with the right tools, the sky’s not the limit—it’s just the beginning.