The way businesses sell their products has seen a drastic shift over the last couple of years, and as a result, so did the way they market their products to the outside world.
While in the past outbound marketing was the way to go, showing up out of nowhere with enticing messages and propositions to potential buyers, nowadays, customers have the ultimate power to decide when and where they wish to communicate with businesses.
The best things companies can do is to fall in line, play by their rules, and be present in the right place at the right time. In essence, this is exactly what inbound marketing is all about.
Now, inbound marketing entails many different elements like content, SEO, ads, webinars, and the list goes on and on. It can seem overwhelming to stay on top of all these processes, let alone merge them into one integrated inbound marketing strategy.
This is where automation comes into play. In this article, we’ll cover 32 top inbound marketing platforms in 2024 to help your business grow its brand awareness and generate leads.
Inbound marketing 101
Before kicking things off, let’s cover the basics.
Inbound lead generation is paramount in today’s day and age for virtually every company in every industry imaginable, because there’s simply no better way to bridge the gap between your brand and your audience and build trust in the process.
By creating valuable resources and assistance throughout your buyers’ journey, by the time they are ready to make a purchase decision — your business will be on their radar.
But doing so requires clearly understanding who your customers are, what pain points would lead to a purchase, how they behave throughout their buyer journey, and which channels they use.
With the help of automation, businesses can then maximize the effectiveness of their marketing efforts by, for example, providing valuable content and webinars that answer those most common pain points.
Note how in this example, there is very little ‘selling’ happening, and that’s because the foundation of inbound marketing is providing value and assistance rather than pushing for a sale.
If you’re wondering whether your business should choose between inbound vs outbound, the best course of action is prioritizing both, and then finding a way to create synergy among them, but that’s a whole other conversion.
Types of tools for inbound marketing
Inbound marketing is a very ambiguous business process, simply because there are so many different ways to go about it depending on your business and audience, though, content is king more often than not.
This leads to an oversaturated market of ‘inbound marketing software’, as there are numerous, entirely different categories of tools that fall within this umbrella:
- inbound email marketing software
- content software
- SEO software
- website engagement software
- social media marketing software
- all-in-one inbound marketing platforms
- inbound marketing analytics software
- bonus extras
Best tools for inbound marketing in 2024
To simplify this for you, we’ve gathered the 32 best inbound marketing tools and split them into the most common categories to help your business supercharge its tech stack:
Content:
We’ll start off with what’s known to be the foundation of modern-day inbound marketing — content. Whether it’s blog articles that answer your audience’s pain points, gated ebooks, or social media posts, content is everywhere in inbound marketing
