What’s New: Personalize, Scale, and Track Outreach with Reply New Features

How AI variables make personalized outreach a breeze

Reply.io now has AI Variables to tackle some of the biggest pain points in cold outreach—like personalizing emails at scale without burning out! 

This feature is ideal for those who want to stay in control and aren’t quite ready to rely entirely on AI. Rather than customizing each message by hand, you can create a single email template with AI variables that automatically generate personalized content based on your prompt.

Save time, reduce the risk of sounding robotic, and increase your chances of getting a response—all while scaling your outreach efforts like a pro!

For example, instead of writing separate emails to each prospect, you write one email like this:

So, how does it work?

1. Start by preparing an enriched list of contacts. You can either find relevant contacts using Reply Real-Time data or enhance your existing list with the Reply Enrichment feature.
2. Next, create a sequence for these contacts, just like you normally would.
3. When you’re writing an email—whether manually or with Jason AI—simply place your cursor where you want to add the AI variable.
4. Click the AI Variable icon and write your prompt.
5. To personalize your messages, use standard variables within your prompt. The AI will then craft a unique message for each prospect based on the details you provide.
6. You’ll be able to preview the result immediately and tweak it if needed.
7. You can also see the message preview for each contact in the Preview tab and make any edits to ensure everything looks perfect.

Easy, right? But we didn’t stop there. 

We’ve also created a library of proven prompts to make things even simpler and help you get started quickly. Once you get the hang of it, you can create your own prompts and save them in the library as personal ones. You can easily search for and reuse them whenever you need.

Now, everything you need for perfect outreach is all in one place—no more relying on third-party tools for lead generation, lead enrichment, personalization, or multichannel outreach. Pretty great, right?

Use cases:

• Personalize messages for every prospect → Tailor emails based on contact details, company info, industry trends, and pain points to build trust and boost engagement.
• Improve email deliverability → AI makes sure your emails stand out by randomizing content, adjusting tone, and varying message length, helping you avoid spam filters.
• Fix copywriting → Automatically fixes formatting errors, standardizes data, and improves readability, ensuring your emails are professional and clear.
• Segment and customize → Use AI variables to personalize emails for different segments—like by job title, company size, or location—ensuring the right message gets to the right person.
• Address individual pain points → AI variables can pull in specific pain points or challenges a prospect might be facing, making your email feel even more relevant and personalized.

With AI variables fine-tuning your emails, you’ll avoid spam filters and land in inboxes more often. This means better engagement and less time spent on repetitive tasks like personalizing content, formatting, and dodging spam triggers—so you can focus on closing deals!

How to max out your LinkedIn outreach 

We’re excited to roll out some awesome new LinkedIn features that make scaling your outreach easier and safer than ever before! Now you can reach more prospects with confidence, all while keeping your approach smooth and efficient.

We’ll start with a way to add a few LinkedIn accounts to your sequence and rotate them to keep conversations more human-like.

2.1 How to handle multiple LinkedIn accounts with ease

With this update, you can now add multiple LinkedIn accounts to your Reply sequence, making it easier to scale your LinkedIn outreach. Use several accounts at once to send more connection requests, messages, and InMails.

Here’s how to add multiple LinkedIn accounts to your sequence:

1. Go to the Settings tab within your sequence.
2. Choose the LinkedIn account you want to use for outreach.
3. If you only have one LinkedIn account (or none), you’ll be taken to the general Settings page where you can add more. Just click the ‘Add Account’ button in the top-right corner.
4. Once you’ve added the accounts, head back to the sequence settings and try adding the accounts again.

This feature is a game-changer, especially for teams or anyone managing multiple LinkedIn profiles. You can scale your outreach without compromising account safety or efficiency!

How to track your outreach progress with the new dashboard

We’re excited to introduce our new Productivity & Deliverability Dashboard—a super easy way to keep track of your performance, spot any potential issues, and boost your outreach results.

Here’s how it works:

• Every Sunday, Reply collects all your activity data from the past week.
• Every Monday, your dashboard gets updated with fresh insights in your profile, and you’ll receive a detailed email report with everything you need to know.
• Team owners will also get reports covering all team accounts, making it easier to track performance and identify any team-wide issues.

To access the dashboard, just click on the Sequences tab in your Reply profile and select Productivity & Deliverability from the list.

Here’s a detailed breakdown of what the dashboard includes:

You’ll also get your overall score, a benchmark for comparison, and handy tips to help you improve your results.

This dashboard is your one-stop shop for understanding what’s working and what’s not. No more wasting hours digging through data—everything you need is right there. Whether you’re figuring out what’s slowing you down or looking for ways to improve, the dashboard gives you clear insights and saves you time.

The built-in tips make it super easy to take action and start seeing better results. Our goal is to help you succeed with less effort, ensuring your outreach is effective and hassle-free.

Log into your Reply profile and check out the new dashboard today!