Broken Link Email Template

Leverage broken links in high-authority articles to initiate a conversation and offer a relevant tool or resource as a replacement for link-building purposes.

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Created by

Reply.io

{{FirstName}}, broken link in your post

Hi {FirstName},

Just saw your article on {{Topic}} – what an amazing list! Although it might need an update: {{Reference}} you’ve mentioned is no longer available, so the link doesn’t work.

In case you want to consider {{Tool/Resource}} to replace it with, I’d like to suggest our {{Tool/Resource}}. {{ValueProp/Description}}

Does that sound interesting to you?

I will be happy to provide any additional information you might need and return the favor.

Appreciate your time and hope to hear from you soon.

Best regards,
{{YourName}}

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Why it works

The template is effective because it captures the recipient's attention by addressing a specific issue on their website, namely broken links, which can negatively impact user experience and SEO. The template includes specific references to the recipient's article and the broken link, demonstrating that you have taken the time to research their content and providing a personalized touch. By pointing out the problem and suggesting a relevant replacement resource or tool that can fill the gap you position yourself as a knowledgeable and valuable resource, fostering a positive connection and increasing the likelihood of response. The template offers reciprocity by expressing a willingness to provide any additional information the recipient may need and offering to return the favor. This builds a sense of collaboration and makes the recipient more likely to consider your offer.

When to use it

Use this template when you come across a relevant article or blog post that includes broken or outdated links and you genuinely believe that your tool, resource, or expertise can add value to their content. It is an effective approach to reach out to the author, blogger, or website owner to offer assistance in fixing the broken links and providing alternative resources.

Who can use it

The email template is suitable for content marketers, SEO professionals, and anyone looking to establish partnerships or generate leads through valuable recommendations. It can be used bloggers, website owners, and publishers to establish collaborative relationships by highlighting broken links within their content and offering an opportunity for mutual benefit through the recommended tool or resource.

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