Churned Customers Feedback Email Template

Check out this high-level email template designed for CEOs seeking raw feedback from their churned customers’ regarding the reason for their canceled subscription and ways to improve the product.

Use Template

Created by

Reply.io

Your canceled {{Your_company}} subscription. CEO is looking for raw feedback.

Hi {{FirstName}},

I hope you're doing well. My name is {{FirstName}} and I am the CEO and Founder of {{Your_Company}}.

I have noticed that you have canceled your subscription with us a while back. While I am not looking to get you back, I am looking to learn about our opportunities and where we can improve, and I'm asking for your help with this.

I would like to ask for 15 minutes of your time to hear about your experience with {{Your_Company}}, why you decided to cancel, and if there is anything we can change or improve in the product to make it better.

I'd really appreciate it if you could find the time for a quick call - this will really help us improve Reply.

Please pick a convenient time: [Calendly Link]

PS: If you don’t have time for a call, replying to this email with raw feedback will be highly appreciated as well.

Use Template

Why it works

This email template is effective because it leverages the authority and curiosity of the CEO to engage your churned customers in a conversation. By acknowledging the cancellation of their subscription and emphasizing that the purpose is not to win them back but to gather feedback and identify areas for improvement, you establish a non-threatening and genuine intent. The direct involvement of the CEO demonstrates the company's commitment to understanding customer needs and continuously enhancing the product. By valuing their opinion and offering an opportunity to contribute, you create a sense of importance and make them feel heard. Even if they prefer not to schedule a call, the option to provide feedback via email shows flexibility and enables them to share their thoughts conveniently. Overall, this template combines the authority of the CEO, a genuine intent, and a personalized approach to maximize its effectiveness.

When to use it

Use this email template when reaching out to customers who have canceled their subscription with your company. While ideal for smaller businesses where the CEOs at times engage with their customers, this template is suitable for all companies seeking feedback, understanding reasons for cancellation, and identifying opportunities for improvement, all aimed at perfecting your product.

Who can use it

CEOs, founders, or individuals in top management positions can utilize this template when engaging with customers who have canceled their subscriptions. It is particularly relevant for those interested in gathering feedback and taking a hands-on approach to customer relations. Small and medium-sized businesses can use this template to focus on a more individual and personalized customer experience.

Ready to get started?

Create your free 14-day account now

Try it free for 14 days Chat with us