Second Trial Email Template

Use this template to give it another go with prospects who didn’t convert after a trial by offering a new one to hopefully regain their interest.

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Created by

Reply.io

Come give us another try

Hi {{FirstName}},

A few weeks ago you signed up for a trial of Reply.

With Reply, it’s easy to set up your campaigns and follow up like a rockstar. Unfortunately, it looks like you weren't able to test our system out to its full ability.

I understand it can be hard to find the time, so I’d like to welcome you back for another trial. I can always reactivate your trial account for another week or two for a test run if that would help?

Best regards,
{{Your_Name}}

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Why it works

This template is effective because it targets prospects who have already shown heavy interest in your product through a trial. It creates relevance by acknowledging their previous engagement and addressing any reservations they may have had. The friendly and understanding tone helps build rapport and trust, making the offer of an extended trial more enticing. By removing commitment and offering another chance to fully explore your product, you lower the barriers to reengagement, therefore heavily increasing the chances of a reply, be it an acceptance or news that they found a new product. Prospects are more likely to accept the offer as it aligns with their initial interest and provides an opportunity to experience your system's full capabilities. This approach allows you to regain their attention, address any concerns, and potentially convert them into paying customers after an extended trial run.

When to use it

This email template is directed at prospects who have completed a free trial of your product but did not convert to a paid plan. It is particularly useful when there is a need to re-engage with these prospects, reminding them of the value they initially found in our product and offering to give it another go.

Who can use it

This template can be used by sales teams, customer success managers, or account executives who are responsible for nurturing and converting prospects. It is suitable for any industry or profession that offers free trials. Whether it's software, SaaS, or any other product or service that offers a trial, this template can be customized to reconnect with prospects and encourage them to give your product another try.

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