For the last decade, high employee turnover has created a crisis in the sales world. Ask any sales team leader you know and you’re bound to hear horror stories about painful employee churn and the high costs they’re paying for it.
To fully comprehend the issue (and what sales leaders can do to retain their talent) you must first understand the cold, hard facts:
- Most companies spend three to four months ramping up their SDRs.
- According to HubSpot, the average tenure for a B2B Sales Development Representative (SDR) is just 18 months. In 2010, the average tenure was 36 months or three years.
- An SDR will have to grind for 18 months before even being considered for a promotion to Account Executive (yup, that’s just as long as the current average tenure).
This means that sales team leaders are looking at just 14 months with a fully immersed SDR before receiving their two-week notice. Yikes!
With turnover among salespeople up 25% since 2019, it’s going to take more than a Band-Aid – yes, real change – to remedy the problem.
In order to break the attrition cycle, sales leaders will have to think outside the box to retain their top talent. Our partners at Overpass, the world’s first online SDR marketplace, spoke with leading sales trainer, Scott Marker, about ways companies can adapt now to reduce high churn rates once and for all.
His answers may surprise you but oooh they’re good. Let’s dive in.