The 10 Best Cold Calling Scripts: Your Go-To Frameworks for 2024

The 10 Best Cold Calling Scripts: Your Go-To Frameworks for 2024

While email remains by far the most popular business communication channel in 2024, it would be wrong to assume that that’s the only way to get the job done. In fact, 54% of tech buyers prefer cold calls as the initial point of contact, who would have thought? 

There’s a common misconception that cold calls aren’t effective any longer, and to be fair—in some industries and case scenarios, that is the case. But when it comes to B2B sales, and especially so for the SaaS industry, cold calls are a powerful addition to every sales team’s playbook. 

With only a few minutes to get your prospect’s attention and interest, cold calling is a complex art of its own, and while there are many elements that make it successful, the quality of your script will often be the sole determining factor of success or failure.   

And while the 2024 conversion rate of cold calls is just 4.82%, they empower sales reps to expand their prospecting reach, grow their company’s brand awareness, and discover invaluable information about their target account for sales and marketing campaigns. 

Buckle up as we explore numerous tips for closing more deals via the phone, along with 10 proven sales scripts for cold calling, covering various use cases.

Always-winning cold-calling template structure

While there are virtually an unlimited number of ways to structure your template sample, here’s the generally-agreed secret formula to an effective sales cold call

  • Greeting → keep it short and friendly and introduce yourself (name/title/company)
  • Reason for call → make your objective clear from the get-go to respect your prospect’s time 
  • Clear, concise value proposition → how can your proposal make the prospect’s life easier? 
  • Include open-ended discovery questions → the goal here is to strike a conversation and better understand if there’s a fit 
  • Prepare responses for common objections → in most cases, you will face some kind of objection, so your script has to cover each potential outcome  
  • Suggest the next step forward with your CTA → just like in emails, it’s on the sales rep to clearly outline the next step in the potential sale/partnership 
  • Leave room for questions → always welcome questions, and always be battle-ready to answer each one.

The ultimate sales calls playbook: checklist, best practices, proven scripts

If you think you could use some help with cold calls, here’s a simple checklist and ready-to-use scripts to get you through.

Top 8 cold-calling tips for your success

Whether it’s a cold call, email, or a LinkedIn message, the most important rules are applied across the board—ensure you’re contacting relevant prospects, prioritize providing value over pushing the sale, and tailor your value proposition to their unique business needs. 

Now, let’s take a look at the top 8 tips for effective cold calling to increase your chances of establishing a connection for a potential sale:

Be aware of your tone

The tone of your cold call has to feel natural, consistent, friendly yet professional, and in tune with your brand identity, and believe it or not — the wording of your template will play a role in your tone. 

It’s also a good idea to remain flexible and be able to adjust your tone to your prospect. For instance, if they seem rushed, try to be snappy and stick to shorter questions and statements. 

Become a conversational chameleon!

Prepare your discovery questions 

Having relevant discovery questions will help you evaluate whether there’s a good fit between your product and their business, how to tailor future sales and marketing campaigns, and most importantly—showcase to your prospects that you’re genuinely interested in providing value rather than pushing for the sale from the get-go. 

Make sure the questions you pose are open-ended to make it a real dialogue rather than another sales pitch.

Make your script template customizable

Consistency is key in most business endeavors, but when it comes to cold calling, your script has to be flexible and customizable, considering every prospect and target business account is unique, each having their own unique pain points, business objectives, existing tool stack, and ‘style’ of business operations. 

Similarly, your script has to cover each potential direction the conversation could go to keep the call natural and effective. 

Conduct extensive research 

Drawing back to the previous point, it’s crucial to hyper-personalize your cold calling script to each unique prospect, and to do so, be prepared to take a few minutes to research them first. 

Be it LinkedIn, their company website, or existing customer/company data — make sure to personalize value propositions with relevant data (you’ll also get bonus points for showing you took the time to do your homework).

Focus on your prospect and their business 

The best-case scenario of a cold call is to get your prospect talking, because, at the end of the day, it is all about them, not you, your product, or your business. 

Once you show genuine interest in what they have to say, they will be naturally more inclined to keep the conversation going. 

Be a great speaker and an even better listener!

Include social proof

Building trust over the phone is far from easy, even when name-dropping your company and title. 

One bullet-proof solution to this is to drop in some social proof, for instance by mentioning a few big clients in the same industry that already use your product, and ideally—some numbers backing up how they helped them grow their business.

Equip with the right technology 

Can you just make all your cold calls with a simple phone? Yes. Is it the most optimal way to conduct those calls? Probably not. 

There are numerous sales tools with extensive cloud-calling features such as AI-powered note-taking and suggestions. Sales engagement platforms like Reply.io on the other hand empower sales teams to keep track of all their calls and provide analytics to further improve their performance.

Incorporate other channels 

Last but not least, to increase the effectiveness of your cold calls, it’s best to include them in multichannel sequences, along with emails, LinkedIn messages, and other touchpoints. 

For example, sending an email or LinkedIn message some days before the call allows prospects to put a face to the name once you do call them, and that can go a really long way!

A few things to avoid in your cold calls

Cold calling, when you get it right, is a fantastic way to connect with new business clients and grow your network. 

However, there are a few common mistakes that can turn your call into a flop. To help you out, here’s a rundown of what to avoid to keep your calls smooth, professional, and engaging.

  • Sounding robotic → don’t read scripts verbatim. Be natural and conversational.
  • Skipping research → know your prospect’s company and industry. It shows you’re prepared.
  • Talking too much → engage in a two-way conversation. Listen more than you speak.
  • Being pushy → focus on solving problems, not just making a sale. Build trust first.
  • Neglecting follow-ups → always follow through on promises. It shows reliability.
  • Ignoring objections → prepare for common objections and respond confidently.
  • Using jargon → keep language clear and simple. Avoid confusing buzzwords.
  • Forgetting next steps → always establish clear next steps before ending the call.
  • Disregarding time → respect the prospect’s time. Don’t push if they’re busy.
  • Not reviewing → regularly review and improve your approach based on feedback.

Here are a couple of extra things to watch out for when cold calling (they’re pretty bad):

10 proven time-tested cold-calling scripts 

Now that we’ve got everything covered, let’s explore our 10 best B2B cold calling scripts that work for all B2B sales reps can use for inspiration when creating their own templates. 

General B2B cold call script 

We’ll kick things off with a simple and versatile B2B/SaaS cold call script to connect with targeted prospects and make a connection.

Here’s how to make your B2B cold calls more effective and engaging:

  • Do your homework → know the company and person you’re calling.
  • Get to the point → clearly explain why you’re calling early on.
  • Make it relevant → tailor what you’re saying to their needs.
  • Keep it engaging → ask questions that get them talking.
  • Respect their time → be ready to follow up if needed

Rep: Hi {{Prospect’s Name}}, this is {{Your Name}} from {{Your Company’s name}}. How are you today?

Prospect: {{Response}}

Rep: Great to hear! I wanted to reach out today to help you see what a partnership between {{Your Company’s Name}} and {{Prospect Company’s Name}} could look like.

Do you have a few minutes to chat about this now?

Prospect: {{Response}}

Thank you! Here at {{Your Company’s Name}}, we work with teams like yours to help with {{Value Proposition}}. We can start doing that today by {{Objective for the call (example: setting up a meeting to create a customized business plan)}}. 

Interest 👇 

Prospect: That sounds great, let’s get started!

Rep: Fantastic! To get a better idea of how we can help, could you share any specific challenges you’re facing with {{Area related to your service or product}}?

Rep: {{Go with discovery questions}}

Objection 👇 

Rep: I totally understand. Many of our clients initially felt the same way. What if I send you a quick email with some details, including how we’ve helped similar companies save time and resources? You can review it at your convenience, and then we can reconnect in {{Give a reasonable time period}}. Does that work for you?

Prospect: {{Response}}

Rep: Great! What’s the best email address to reach you at? And just to make sure we’re on the same page, is there any particular area you’re most interested in learning about?

Prospect: {{Response}}

Rep: Perfect, I’ll send that over right away. Thanks for your time, {{Prospect’s Name}}. I look forward to catching up soon. Have a great day!

General B2B cold call script

When taking this route, you must remember to follow through on your end. Have a document ready to go that you can send to your prospect and set a reminder to follow up!

Discovery call script 

If the main goal is to discover whether the prospect is in need of your solution and whether there’s a fit in the first place, use this simple script with your own well-researched discovery questions. Discovery calls are all about understanding your prospect’s needs:

  • Ask questions → find out what their pain points are.
  • Listen up → pay close attention to their answers.
  • Offer help → share insights or solutions that fit their problems.
  • Build a connection → show you’re genuinely interested.
  • Plan the next step → make sure to outline what comes next.

Rep: Hi {{Prospect’s Name}}, this is {{Your Name}} from {{Your Company Name}}. How are you today?

Prospect: {{Response}}

Rep: Great to hear! I’ve been looking into {{Prospect’s Company Name}} and I’m impressed with what you’re doing. I’d love to ask you a few quick questions about some common challenges your team might be facing. Do you have a moment?

Prospect: Sure, go ahead.

Rep: Thanks! To get a better understanding, could you tell me if you’re currently facing any challenges with {{Common Buyer Persona Challenges}}? If so, could you elaborate on them?

(Follow-up questions as needed):

Are you the right person to discuss this, or should we involve other team members?

Interest 👇

Prospect: {{Shares Information}}

Rep: Thank you for sharing that. It sounds like {{Your Company Name}} could really help you address these issues. I’d love to propose the next step, like scheduling a demo or connecting you with one of our Account Executives. How does that sound?

Objection 👇

Prospect: I’m not sure, I don’t have time right now.

Rep: I understand completely. How about I send you a quick follow-up email with some details? You can review it when it’s convenient, and then we can touch base again tomorrow. Does that work for you?

Prospect: Sure, that works.

Rep: Great! What’s the best email address to reach you at? And just to confirm, is there anyone else we should loop into this conversation?

Prospect: {{Response}}

Rep: Perfect, I’ll send that over right away. Thanks for your time, {{Prospect’s Name}}. I look forward to catching up soon. Have a great day!

Discovery call script

Intent-based script 

Intent data is a game-changer for sales in general, and the rules are the same for cold calling. Check out this example of using hiring intent to customize your cold-calling script. Use these tips for calls where you know the prospect has shown interest:

  • Highlight their interest → mention what they did to show interest.
  • Be direct → get to the point quickly.
  • Show benefits → explain how you can help them.
  • Handle pushback → be ready to address any concerns.
  • Set up a follow-up → schedule a time for a deeper discussion.

Rep: Hi {{Prospect’s Name}}, this is {{Your Name}} from {{Your Company Name}}. How are you today?

Prospect: {{Response}}

Rep: Great to hear! I noticed you’re expanding your sales team and thought it might be beneficial to chat about how our solutions can support your growth.

Am I right in thinking that you’re increasing your sales quotas and might be interested in a reliable sales automation platform?

Interest 👇

Prospect: {{Response}}

Rep: Awesome, thanks for sharing that. I believe {{Your Company Name}} can really help you achieve your goals. How about we schedule a demo this week to show you {{Product Name}} in action?

Objection 👇

Prospect: I’m not interested right now.

Rep: I understand. Just out of curiosity, is there a specific reason? Knowing this can help me provide you with the most relevant information.

Prospect: {{Response}}

Rep: Thanks for letting me know. How about I send you some information via email to review at your convenience? This way, you can take a look when you have more time. Does that sound okay?

Prospect: Sure, that sounds good.

Rep: Great! What’s the best email address to reach you at? And if there’s a better time for us to chat again, please let me know.

Prospect: {{Response}}

Rep: Perfect, I’ll send that over right away. Thanks for your time, {{Prospect’s Name}}. I look forward to catching up soon. Have a great day!

Intent-based script

Gatekeepers script 

Getting past gatekeepers is not always easy, and the conversation is usually pretty short. In any case, it’s best to be completely prepared.

Rep: Hi, I’m calling for {{Prospect’s Name}}. This is {{Your Name}} with {{Your Company’s Name}}.

Gatekeeper: What is this regarding?

Rep: I wanted to discuss {{Your company’s main selling point/new business opportunity}}. I sent an email to {{Prospect’s First Name}}, and I’m following up on that. They’ll know what it’s regarding.

Interest 👇 

Gatekeeper transfers you directly →  {{Follow the discovery call script}}

Objection 👇 

  1. Gatekeeper does not transfer you → request a callback time

Rep: I understand they’re busy. Could you suggest a good time for me to call back when they might be available?

  1. Gatekeeper does not transfer you → ask for an alternative contact

Rep: I understand. Is there someone else on their team who might be able to assist with this?

  1. Gatekeeper does not transfer you → offer to send information

Rep: No problem. Could I send some information to {{Prospect’s First Name}} via email? What’s the best email address for them?

  1. Gatekeeper does not transfer you → leave a voicemail

Rep: I understand. Could you please transfer me to their voicemail so I can leave a detailed message?

  1. Gatekeeper does not transfer you → schedule a follow-up

Rep: I get that they’re tied up right now. How about I give them a call back tomorrow at the same time, or is there a better time you’d suggest?

Gatekeepers script

Getting past a gatekeeper can be tricky, but here are some tips to help you out:

  • Be confident → speak with authority and confidence to make it sound like you belong.
  • Build rapport → be friendly and personable; a little small talk can go a long way.
  • Use their name → address the gatekeeper by their name to create a personal connection.
  • Keep it vague → sometimes less detail is more; simply say it’s a personal or important business matter.
  • Ask for help → people like to be helpful—ask for their assistance in getting connected.
  • Mention a referral → if you can, drop a name of a mutual connection or referral to add credibility.
  • Call early or late → try calling outside regular business hours to catch the prospect directly.
  • Sound urgent → imply urgency without being pushy to make it seem time-sensitive.
  • Leverage technology → use LinkedIn or email to warm up the call and create some familiarity.
  • Stay polite → always remain courteous and respectful; a positive attitude can make a difference.

C-suite call script 

Contacting C-suite executives on the phone can be nerve-racking because the stakes do not get any higher! When calling the C-suite, keep it short and focus on value:

  • Keep it short → get to the point quickly.
  • Show ROI → focus on the return on investment.
  • Use data → back up your points with data or case studies.
  • Respect their time → be flexible with their schedule.
  • Suggest a meeting → propose a follow-up meeting for details

Rep: Hi {{Prospect’s Name}}, this is {{Your Name}} from {{Your Company Name}}. How are you today?

Prospect: {{Response}}

Rep: I hope your week is going well. I understand you’re the decision-maker at {{Prospect’s Company Name}}. I’ve been researching your company and noticed that {{mention a recent achievement or relevant news about their company}}. Can you tell me more about that?

Prospect: {{Response}}

Rep: That’s impressive! Given your role, you’re likely dealing with {{specific challenges relevant to the C-suite’s business operations, such as increasing operational efficiency or driving growth}}. How are you currently addressing these challenges?

Prospect: {{Response}}

Rep: That makes sense. I wanted to discuss how {{Your Product/Service}} can specifically help with these challenges by {{Briefly mention key benefits or unique value propositions}}. Would this be of interest to you?

Interest 👇

Prospect: {{Response}}

Rep: Thank you for your time. I truly believe {{Your Company Name}} can provide significant value in this area. Could we schedule a brief meeting to explore this further?

Objection 👇

Prospect: We have no budget for this right now.

Rep: I understand that budget constraints are a common concern. Many of our clients initially had similar reservations, but they found that the return on investment quickly justified the expense. Could we perhaps discuss how {{Your Product/Service}} might actually save money or drive revenue in the long run?

Prospect: {{Response}}

Rep: I appreciate your honesty. How about I send you some detailed information via email, outlining the potential cost savings and benefits? This way, you can review it at your convenience. Could we then schedule a follow-up call to discuss further when you’ve had a chance to look it over?

Prospect: {{Response}}

Rep: Great! What’s the best email address to reach you at? Thank you for your time, {{Prospect’s Name}}. I look forward to connecting soon. Have a great day!

C-suite call script

Demo-booking script 

Whether it’s an inbound lead or a prospect that’s shown strong buying intent signals, sometimes it’s okay to go for the demo booking right then and there in your cold call. Here’s how to effectively book a demo:

  • Spark interest → highlight key features and benefits.
  • Be specific → suggest a specific time for the demo.
  • Follow up → confirm the time and send a calendar invite.
  • Get ready → have materials ready to send after the call.
  • Remind them → confirm their attendance the day before.

Rep: Hi {{First Name}}, this is {{Your Name}} from {{Your Company Name}}. Do you have a few minutes to chat?

Prospect: Okay, what is this about?

Rep: I noticed {{Mention specific intent signal or inbound data}}, and I believe your sales team could really benefit from our {{Product/Service}}. Are you currently looking for a {{Product/Service}} to help with {{Specific problem or goal}}?

Interest 👇

Prospect: Yes, we are in fact looking for a {{Product/Service}}.

Rep: That’s great to hear! I’d love to show you how our tool can make a difference. How about we schedule a quick 15-minute demo? Does Thursday at 1 pm work for you?

Objection 👇

Prospect: We’re currently using {{Competitor’s Product/Service}}.

Rep: I appreciate that. Many of our current clients initially used {{Competitor’s Product/Service}} before switching to us. Could I ask what you like most about your current solution?

Prospect: {{Response}}

Rep: That’s great to hear. We’ve heard similar feedback from other clients who switched to us. They found that we offer {{specific advantages, such as better features, cost savings, superior customer support, etc.}}. What are some challenges you’ve encountered with your current solution?

Prospect: {{Response}}

Rep: Thanks for sharing that. It sounds like we might be able to address those challenges more effectively. Would you be open to a quick comparison demo to see if we might be a better fit for your needs?

Prospect: {{Response}}

Rep: Excellent! Let’s schedule that 15-minute demo. Does Thursday at 1 pm work for you, or is there a better time?

Demo-booking script

Mutual connection script 

Having a mutual connection with your target prospect is probably the best way to start off the conversation, helping you ease into business with a more friendly connection right away. Using a mutual connection helps build trust quickly:

  • Name drop → mention the mutual connection.
  • Be friendly → start with a casual introduction.
  • Show value → explain how you can help them.
  • Handle concerns → be ready with responses to objections.
  • Ask for referrals → if they’re not interested, ask if they know someone who might be.

Rep: Hi {{Prospect’s name}}! {{Mutual connection’s name}} recommended I connect with you. I’ve been learning about {{Prospect’s company name}} and would love to discuss how {{Product or service value proposition}} could benefit you. Do you have a few minutes?

Interest 👇

Prospect: Yes, tell me more.

Rep: {{Follow the discovery call script}}

Objection 👇 

Prospect: I don’t see a need for this right now.

Rep: I understand. Many of our clients initially felt the same way but found that {{Product or Service}} addressed needs they hadn’t fully recognized yet. Could we schedule a brief call to explore if there might be a future fit? If not, no worries—I’ll just share some information that might be useful down the line. How does that sound?

Prospect: {{Response}}

Rep: Excellent! What’s the best email address to reach you at? And if it’s not a good fit now, is there anyone else in your network who might benefit from this information?

Prospect: {{Response}}

Rep: Perfect, I’ll send that over right away. Thank you for your time, {{Prospect’s Name}}. I look forward to connecting soon. Have a great day!

Mutual connection script

Cold call script after the previous touchpoint

If you’ve already sent the prospect an email and/or a LinkedIn message, that can be a great opening line to help them put a face to the name and get an idea of who you are and why you’re calling.

Following up after a previous touchpoint keeps the conversation going:

  • Reference last contact → mention the last email or call.
  • Be persistent → show you’re following up to add value.
  • Offer more info → provide additional details.
  • Plan next steps → suggest a follow-up meeting or call.
  • Keep the door open → ask when would be a better time if they’re not interested now.

Rep: Hi {{Prospect’s Name}}, this is {{Your Name}} from {{Your Company’s Name}}. I recently sent you an email/LinkedIn message about {{Specific Topic}}.

I wanted to follow up and see if you had any questions or if now is a good time to discuss {{Specific Topic}} in more detail.

Interest 👇 

Prospect: Yes, I remember. Let’s discuss.

Rep: Great! {{Follow the discovery call script}}

Objection 👇 

Prospect: I’m too busy right now.

Rep: I totally understand; timing is everything. How about I send you some information to review when you have a moment? Then we can schedule a follow-up call at a more convenient time. When would be a better time to reconnect?

Prospect: {{Response}}

Rep: Excellent, I’ll send that information right away and follow up as discussed. What’s the best email address to reach you at? And just to cover all bases, is there anyone else on your team who might find this relevant?

Prospect: {{Response}}

Rep: Perfect, I’ll get that over to you. Thanks again for your time, {{Prospect’s Name}}. Have a great day!

Cold call script after the previous touchpoint

Re-engagement call with past clients

Reconnecting with past clients is crucial because it can reignite their interest and potentially lead to new business opportunities. Re-engagement calls can bring past clients back:

  • Reconnect → ask how they’ve been since you last spoke.
  • Share updates → inform them about new features or updates.
  • Address issues → tackle any past concerns directly.
  • Highlight benefits → remind them of past benefits.
  • Suggest a meeting → propose a call or meeting to discuss new opportunities.

Rep: Hi {{Client’s Name}}, this is {{Your Name}} from {{Your Company Name}}. How have you been?

Client: {{Response}}

Rep: That’s great to hear! I wanted to reconnect because it’s been a while since we last worked together, and I thought it might be a good time to catch up and see how things are going with {{Client’s Company Name}}.

Interest 👇

Client: {{Response}}

Rep: Excellent! Since we last spoke, we’ve made some exciting updates to our {{Product/Service}} that I think could really benefit you. Are there any current challenges or needs you’re facing where we might be able to assist?

Client: {{Response}}

Rep: That’s interesting. Based on what you’ve shared, I believe our new features could help address {{Specific Challenge}}. Would you be interested in a quick call or demo to see how these updates can benefit your business?

Client: {{Response}}

Rep: Fantastic! How about we schedule a brief 15-minute call this week? Would Thursday at 2 pm work for you, or is there a better time?

Objection 👇

Client: You’re too expensive.

Rep: I understand that budget is a crucial factor. Many of our clients initially had similar concerns but found that the value and return on investment quickly justified the cost. Could we perhaps discuss how our new features might save you money or drive more revenue in the long run? I’d be happy to provide some specific examples.

Client: {{Response}}

Rep: Great! How about I send you some detailed information via email outlining the potential cost savings and benefits? You can review it at your convenience, and then we can follow up next week. Does that sound good?

Client: {{Response}}

Rep: Excellent! What’s the best email address to reach you at? And just to make sure, is there anyone else on your team who might find this relevant?

Client: {{Response}}

Rep: Perfect, I’ll get that over to you right away. Thanks for your time, {{Client’s Name}}. I look forward to catching up soon. Have a great day!

Re-engagement call with past clients

Event invitation call

Inviting prospects to events is important as it provides a valuable opportunity to engage with them directly and showcase your expertise. Inviting prospects to events is a great way to engage them:

  • Mention the event → clearly state the event details.
  • Show benefits → explain why the event is valuable.
  • Be enthusiastic → show your excitement about the event.
  • Give logistics → provide details on how to register or attend.
  • Follow up → send a confirmation email with all the details.

Rep:  Hi {{Prospect’s Name}}, this is {{Your Name}} from {{Your Company Name}}. How are you today?

Prospect: {{Response}}

Rep: That’s great to hear! I’m reaching out because we’re hosting an exciting event {{Name of the Event}} on {{Date}} and I think it could be really beneficial for you and your team at {{Prospect’s Company Name}}.

Prospect: {{Response}}

Rep: The event will cover {{Briefly describe the topics or sessions that will be covered}} and provide valuable insights into {{S→pecific industry-related benefits}}. It’s also a fantastic opportunity to network with other professionals in the industry. Would you be interested in joining us?

Interest 👇

Prospect: Yes, that sounds interesting.

Rep:  Fantastic! I can send you the registration details and an agenda for the event. What’s the best email address to send this information to?

Prospect: {{Response}}

Rep:  Great, I’ll send that over right away. Do you have any colleagues who might also benefit from attending? I’d be happy to extend the invitation to them as well.

Prospect:  {{Response}}

Rep:  Perfect, I’ll include them in the email. Thanks for your time, {{Prospect’s Name}}. I look forward to seeing you at the event. Have a wonderful day!

Objection 👇

Prospect: I’m not sure, I have a busy schedule.

Rep: I understand. It’s a busy time for everyone. How about I send you the details and you can decide later? The event will be recorded, and you can access the sessions at your convenience if you can’t make it live. Does that sound good?

Prospect: {{Response}}

Rep: Excellent! What’s the best email address to reach you at? And if you think of anyone else who might be interested, feel free to let me know.

Prospect: {{Response}}

Rep: Perfect, I’ll get that over to you right away. Thanks for your time, {{Prospect’s Name}}. Have a great day!

Event invitation call

Before you make the call

Before you hit that dial, always triple-check that you’re 100% prepared and confident to have that conversation. Here’s a quick checklist to lean back on: 

  • [ ] Verify your prospect’s phone number 
  • [ ] Make sure you’ve conducted sufficient research on your prospect and their company and tailor your script accordingly. 
  • [ ] Check your CRM for any previous interactions with this prospect
  • [ ] See if there are any other contacts at the same organization and if they have talked to your colleagues earlier
  • [ ] Double-check the prospect’s time zone to make sure you don’t call after hours. 
  • [ ] Write down any relevant details that might help you during the call, e.g. buying signals, personal challenges, or achievements.

Make cold calls part of your sales strategy 

Hopefully, this article inspired you to consider incorporating cold calling into your B2B sales efforts, because once mastered—it can definitely help boost your conversions, and therefore — boost your commission as well. 

Now it’s time to get busy creating your very own winning cold call script following these tips and our free cold calling scripts for sales, and then memorizing them like your ABCs!

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