The 21 Best SaaS Reseller Programs: Top Picks for 2025

George Vitko 01 Mar 2025

Reseller programs have been around for quite some time now, mostly targeting physical products, but only recently have they taken over the SaaS market.

In 2025, SaaS reseller programs are a strategic avenue for companies and solo B2B professionals to amplify their market presence and tap into new streams of revenue.

Luckily enough, the demand for SaaS products is growing by the year, which makes finding potential buyers that much easier, if you’re partnering with reputable companies that is!

This is why we’ve carefully curated the 21 best SaaS reseller programs in 2025 available for everyone, each presenting their own unique value and opportunities.

For reference, Microsoft announced that they make just over $32 billion in annual revenue from their reseller partnerships!

What are SaaS reseller programs?

In very simple terms, reseller programs are a type of business partnership where an individual or organization sells a product created by another company.

In the context of SaaS, we’re of course talking about re-selling digital products and services, which makes things much easier for both parties given that there’s no need for physical distribution.

Unlike affiliate marketing programs where partners simply promote a product or service and receive commission for acquiring new customers, software reseller programs work by first purchasing or receiving selling licenses from the SaaS provider, often at a discounted price.

After that, reseller partners may either earn the markup value or an agreed commission for each sale they make or simply brand the tech as their own, depending on the type of program. In the majority of cases, the SaaS provider will be responsible for product customer support and software updates, making resellers’ lives much easier in the long run.

With low overhead costs, easy scalability, access to premium established products, market expansion, and a potential monthly revenue stream—reseller programs are undoubtedly a great addition to one’s business portfolio.

Types of SaaS reseller programs

Before we dive into the best SaaS reseller programs, let’s briefly explore the main types of SaaS reseller programs out there—something crucial to help you select which model is best aligned with your business objectives.

Standard reseller programs → starting off with the most simple one, this type of partnership refers to commission-based resellers that sell the product as is to end-users, without handling any billing or customer support activities. Similar to referral programs, only the partner here is the one actually doing the selling and then receiving an agreed-upon percentage of the subscription fee.
White label reseller programs → white label programs have significantly grown in popularity over the recent years, and there’s a good reason why. White label resellers can purchase the license for established, reputable SaaS products, and then brand it as their own to the outside world, without needing to spend any resources developing a product.
Value-added reseller (VAR) programs → pretty straightforward, this model allows businesses and professionals to purchase original SaaS products and enhance them with new features, integrations, or services before reselling them to others. The added value will justify a higher price point, which is how these types of resellers make their money.
Managed service provider (MSP) programs → this is the rarest partnership model that only works with certain products. It refers to not only reselling SaaS products but also managing the operations and support of the software for their clients.

The best 21 SaaS reseller programs in 2025

Now that we’ve covered what SaaS reseller programs are and how they work, let’s explore our top 21 picks for 2025. Our list has a mix of standard reseller programs, white label programs, value-added reseller programs, managed service provider programs, and everything in between.

Once again, besides choosing which SaaS product you like the most, it’s equally important to identify which type of reseller program best suits your professional needs (and preferences).

Let’s get started!

Reply.io whitelabel program

Reply.io offers an enticing white-label reseller program designed for businesses, and agencies in particular, to operate and resell its AI-powered sales automation platform under their own brand.

With Reply’s white label solution, resellers can retain full control over the product branding, including adding their logos, brand colors, and custom domains, as well as tweaking the entire UI of the platform.

While Reply takes care of continuously perfecting the product and providing comprehensive support, resellers can offer their clients one of the leading sales automation tools with 10 years of expertise to generate leads and close more deals with the ability to scale operations with ease.

Product overview: Reply.io is an AI sales suite that empowers businesses to identify targeted leads, engage them via AI-powered outreach, and book meetings on autopilot. It offers a native lead database, multichannel campaigns, LinkedIn automations, AI playbooks, premium email deliverability, analytics, and much more.

Benefits of partnering with Reply.io:

Fully customizable white-label options for complete brand ownership;
Ownership of one of the leading AI-driven sales automation platforms;
Comprehensive onboarding and training resources for partners;
Dedicated reseller support, including marketing resources and technical assistance.

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HubSpot solutions partner program

The HubSpot Solutions partner program is a great choice for agencies, consultants, and software vendors who want to resell HubSpot’s world-renowned products.

HubSpot provides its partners with all the necessary training, support, and resources to sell, implement, and service HubSpot’s suite of products. An interesting thing about this particular program is that as resellers gain experience, they can move up to higher tiers with more benefits and better commission rates along the way.

Product overview: HubSpot is an all-in-one inbound marketing, sales, and customer service software. Primarily known as one of the best marketing agency tools out there, HubSpot also equips businesses with tools ranging from CRM and customer support to social media and content management.

Benefits of partnering with HubSpot:

Work with HubSpot’s industry-leading software known by everyone;
Revenue opportunities through both reselling the software and providing implementation services;
Dedicated reseller support, training materials, and expert consultation services;
Access to HubSpot’s partner portal where resellers can track their performance and manage client accounts.

Microsoft partner network (MPN)

The Microsoft Partner Network (MPN) is another renowned reseller program that offers a variety of perks for businesses and professionals passionate about Microsoft products and looking to sell them.

Just like with HubSpot’s program, there are multiple partnership levels with their own benefits and commission structures. Microsoft resellers have access to dedicated training and co-marketing materials to help them sell, as well as hefty discounts for the products.

Product overview: Perhaps no introduction needed, Microsoft offers a range of enterprise-grade software suitable for businesses of all sizes, including Microsoft Office 365, and Microsoft Azure, as well as other productivity and business intelligence tools.

Benefits of partnering with Microsoft:

Work with Microsoft’s established enterprise products;
Numerous partner incentives and discounts to help resellers in their work;
Co-marketing opportunities and branding support to help sell better;
Exclusive access to Microsoft’s training, certifications, and technical resources.

Wix partner program

Wix offers a partner program specifically designed for freelancers, web designers, and creative agencies looking to create and manage websites and landing pages for their clients.

Wix’s partner program offers access to exclusive white-labeling tools that allow resellers to brand its platform as their own and relieve commissions from client subscriptions.

Product overview: Wix is one of the most popular website builders in the market that enables individuals and businesses to simplify the design and launch processes for their clients’ websites, without the need for any coding knowledge—a complete game-changer.

Benefits of partnering with Wix:

No upfront or hidden fees to join the partner program;
A pretty decent commission structure for resellers to start earning money;
A dedicated partner dashboard for managing clients and billing;
Premium customer support and exclusive training & marketing resources.

FreshBooks reseller program

FreshBooks’ reseller program allows partners to sell FreshBooks accounting software and earn commissions for both new client sign-ups and recurring payments from subscriptions.

With over 10,000 partners already on board, you’ll be in good company re-selling an already highly established SaaS product.

Product overview: FreshBooks is a popular cloud-based accounting software designed to help businesses and individual accountants simplify their financial reporting activities, including invoicing, expense tracking, and more.

Benefits of partnering with FreshBooks:

Work with a highly-known accounting platform that businesses love;
Competitive commission rates on both closed sales and recurring revenue;
Exclusive partner resources, including co-branded marketing and training resources;
Dedicated partner portal for tracking leads, sales, and commissions.

Pipedrive solution partner program

Pipedrive’s solution partner program is pretty versatile, allowing resellers to not only sell their robust sales CRM platform but also offer custom implementation, training, and support services.

In exchange, resellers can expect fairly high and highly flexible commissions, depending on the tier of partnership they fall under. Therefore, the more you re-sell over time—the more commission you take home.

Product overview: Pipedrive is one of the most popular sales CRM solutions designed for modern sales teams and agencies to manage the entire sales cycle for their business or clients.

Benefits of partnering with Pipedrive:

Work with an established CRM tool that is loved by small and medium-sized businesses;
Above-market commissions for higher-tier reselling partners;
Access to a dedicated partner portal with sales resources, training materials, and technical support.

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Zoho partner program

Zoho’s partner program is primarily designed for agencies and consultants that wish to offer their clients Zoho’s broad range of enterprise software tools.

Given the product’s complexity, Zoho resellers will undoubtedly have to also assist with implementation, training, and ongoing support, for which they will receive an enticing commission and support from Zoho themselves.

Product overview: Zoho is an all-in-one suite of business tools that span across CRM, sales, marketing, project management, accounting, and more.

Benefits of partnering with Zoho:

Zoho offers a diverse set of business software suitable for numerous industries;
Attractive margins and commissions on sales and renewals;
Dedicated support, co-marketing resources, and training materials for partners.

Salesforce reseller program

The Salesforce reseller program is open to all agencies, consultants, and businesses that wish to deliver the number one CRM to their clients’ operations.

With this program, resellers can earn decent commissions from client subscriptions, and given Salesforce’s established reputation—that shouldn’t be a hard sell!

It comes as no surprise that Salesforce equips all interested parties with dedicated support and training, which is crucial given its complex and vast ecosystem of products.

Product overview: Salesforce is one of the most popular CRM platforms globally, providing businesses of all sizes with separate products for managing customer relationships, automating entire buying journeys, and analyzing data.

Benefits of partnering with Salesforce:

Work with one of the most powerful CRM solutions suitable for most industries;
Opportunities to resell Salesforce’s entire suite or individual products;
Competitive commissions and potential for significant revenue growth;
Co-marketing resources to help resellers sell effectively with an established brand name.

SquareSpace reseller program

SquareSpace offers a pretty cool reseller program that enables web designer professionals and agencies to offer custom-built websites and landing pages using their powerful platform.

What’s pretty cool about this program is that resellers can also manage their client accounts and update their websites at any given time with ease. As with other standard reseller programs, SquareSpace partners earn commissions from client subscriptions and renewals.

Product overview: SquareSpace is a robust website builder known for its intuitive, easy-to-use interface, beautiful templates, and simplicity, making it ideal for individuals and businesses looking to swiftly launch professional websites.

Benefits of partnering with SquareSpace:

A user-friendly platform that’s suitable for beginners and advanced designers;
Above-market commissions and recurring revenue from client subscriptions;
No upfront costs and access to comprehensive training and support.

Shopify partner program

Shopify’s partner program offers multiple ways for re-sellers to make money. In short, they’re broken down into ‘service’ partnerships and ‘technology’ partnerships.

Service partners are best suited for agencies and consultants helping businesses build and migrate their stores, whereas technology partners are more suited for store developers to help businesses build their stores.

Also, given its global scope, those interested can also join an existing Spotify partner team to have a more collaborative re-selling experience.

Product overview: Shopify probably needs no introduction—it’s the leading e-commerce platform that empowers businesses to create and operate their digital stores, from small startups to established companies.

Benefits of partnering with Shopify:

Access to a globally recognized e-commerce platform that businesses rely on.
Recurring commission from subscription plans, as well as bonuses for volume.
Tools for building and customizing Shopify stores.
Co-branded marketing materials and comprehensive sales training.
Dedicated partner support and customer service to ensure client satisfaction.

QuickBooks ProAdvisor program

The QuickBooks ProAdvisor program is ideal for all accountants and bookkeepers who not only want to offer QuickBooks products to their clients but also receive the ProAdvisor certification—a stamp of credibility in the accounting world.

Once they’ve completed the QuickBooks certification, partners can begin officially reselling and implementing the software for their clients, handling the training and support, and receiving commissions on both sales and recurring fees.

Product overview: QuickBooks is a popular accounting tool designed to help small to medium-sized businesses with finance management, including invoicing, payroll, and tax preparation processes.

Benefits of partnering with QuickBooks:

Work with the top accounting software used by millions of businesses;
Receive the ProAdvisor certification which enhances your professional credibility;
Recurring commission structure with special incentives for top performers;
Co-branded marketing materials, ongoing training, and dedicated support.

Adobe reseller program

Partnering with Adobe gives resellers the opportunity to pick between three partner programs, depending on their preferences and business models.

The Adobe Solution Partner Program is the most common one and is directed at companies that already offer some form of digital services and wish to enable a co-selling partnership with Adobe’s products, ideal for SaaS companies and agencies. For those interested in exclusively re-selling Adobe products, there’s also the Adobe Partner Connection Reseller Program.

Product overview: Adobe is one of the first SaaS giants to take over the tech world, offering a comprehensive suite of products for creative professionals and businesses worldwide, the most notable of which is Photoshop.

Benefits of partnering with Adobe:

Three different partnership programs to choose from;
Extensive co-branded marketing support;
Dedicated Adobe partner support for any technical issues;
Work with a suite of creativity-focused products.

Mailchimp partner program

Mailchimp’s partner program, Mailchimp & Co, is ideal for agencies and freelancers wishing to resell one of the leading email marketing solutions to their clients.

It’s pretty straightforward—you earn commissions from new client sign-ups and recurring commissions on subscriptions, meanwhile, Mailchimp provides you with tons of various marketing resources, dedicated partner support, and ongoing training.

As a cherry on top—Mailchimp partners get listed in their Expert Directory, helping businesses and freelancers grow their brand awareness and gain new clients.

Product overview: Mailchimp is one of the top email marketing platforms in the game, helping businesses of all sizes to execute automated email campaigns and track performance with advanced analytics.

Benefits of partnering with Mailchimp:

Email marketing is in huge demand for businesses of all industries;
Above-market commissions for reselling the product;
Access to a wealth of marketing tools and training materials.

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GoDaddy reseller program

GoDaddy’s reseller program is another fantastic partner opportunity for businesses looking to sell hosting plans, domain registrations, and other web-related services under their own brand.

It’s a white label program that allows resellers to create their own online store with their own brand and pricing structures, while GoDaddy handles all payments and customer service processes. The entry cost is around $110 per year, but it goes without saying that you can expect to make a huge return on your investment.

Product overview: GoDaddy is one of the top web hosting and domain providers in the world, helping businesses create their online stores and build a strong digital presence.

Benefits of partnering with GoDaddy:

Work with a globally recognized brand with services in demand for all businesses;
Above-market commissions and recurring revenue for subscription renewals;
Co-branded marketing materials and dedicated reseller support.

Nord Security reseller program

The Nord security reseller program allows resellers to partner with one of the leading cybersecurity suites in the world with products including NordVPN, NordPass, and NordLocker.

All these products are seamlessly integrated with all major operating systems, and given the growing importance of digital security, this reseller program can definitely lead to significant revenue growth over time.

Product overview: The Nord suite is a leader in online security helping businesses maintain a safe and secure digital environment.

Benefits of partnering with Nord VPN:

Work with an established and trusted brand in the cybersecurity space;
Nord provides all partners with full sales and marketing support;
Above-market commission rates for resellers.

SendGrid partner program

SendGrid’s partner program is another email marketing solution provider on our roster for those wishing to offer marketing services to their clients.

Interestingly enough, resellers can earn commissions for both new customers and recurring commissions based on the email volume of new customers through the SendGrid platform. Marketing support, customer support, technical support—SendGrid’s got you covered.

Product overview: SendGrid is a comprehensive marketing platform that primarily focuses on email outreach, email deliverability, and analytics.

Benefits of partnering with SendGrid:

Vast directory of top technology partners including Google and IBM;
Above-market commissions for reselling in-demand email outreach services;
Dedicated partner portal with numerous sales and marketing tools;
Recurring revenue opportunities through email volume usage.

WP Engine reseller program

WP Engine’s reseller program offers businesses and professionals to sell managed WordPress hosting solutions under their own brand for a promise of well-above-market commissions.

There are 4 different tiers of partnerships with WP Engine, depending on the scale of reselling you’re interested in producing—the more you sell, the more perks and commission rates you receive. For the higher-up tiers, resellers can expect a dedicated partner manager, priority support, and getting listed in their directory of preferred partners.

Product overview: WP Engine is a leading managed WordPress hosting provider known for its speed, security, and top-class customer support.

Benefits of partnering with WP Engine:

Various tiers with unique perks and rewards, depending on preferred reselling volume;
High commissions and recurring revenue from client subscriptions;
Co-branded marketing assets, and premium customer support and training resources.

Kaltura reseller program

The Kaltura reseller program offers interested businesses the opportunity to add premium video solutions to their client offerings, from hosting virtual events to creating monetized education content and beyond.

With three partnership tiers, there’s lots of flexibility with this partnership program, and with their guided onboarding and training, businesses can sell Kaltura’s products with ease and support.

Unlike with most other reseller programs, there’s not that much information available so if you’re interested in finding out more—consider reaching out to them directly with this effective reseller outreach email template.

Product overview: Kaltura is an AI-powered video platform that provides businesses with diverse video hosting and streaming for webinars, events, and courses, as well as several monetization tools.

Benefits of partnering with Kaltura:

Recurring commissions from video content usage and client subscriptions;
White-label solutions available to sell Kaltura under your own brand;
Vast partner support and comprehensive onboarding and training resources;

Semrush reseller program

The Semrush partnership program is perhaps the best SEO, PPC, and content marketing reseller opportunity out there.

Designed for agencies, consultants, SaaS providers, and freelance SEO professionals, this program has 5 separate partnership opportunities, including ‘regional resellers’, which are available for specific local markets. With white-label solutions available for those interested, resellers can work on increasing Semrush’s presence in these regions by implementing and monitoring their services for new clients.

Product overview: Semrush is one of the leading online marketing tools that helps businesses increase their digital presence through advanced SEO, PPC, content marketing, and competitor research tools.

Benefits of partnering with SEMrush:

White-labeling options to sell one of the most powerful SEO tools under your brand;
Recurring revenue opportunities from long-term client subscriptions;
Dedicated partner support with training and marketing resources to help boost sales.

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Notion solutions partner program

Notion offers interested businesses and professionals four different partnership opportunities, the main one for our topic of discussion being the solutions partner program.

Resellers can leverage the solutions partner program to help their clients implement and optimize Notion’s project management tools into their workflows. They earn decent commissions by providing expert guidance, custom setups, and tailored solutions to maximize Notion’s potential for individuals and teams.

Since Notion has four unique partner programs, all quite high in demand, you might want to reach out to them for more details with this reseller program follow-up template before committing.

Product overview: Notion is an all-in-one productivity and collaboration tool that combines project management and knowledge-sharing in a flexible and user-friendly interface.

Benefits of partnering with Notion:

Revenue opportunities by both selling and offering ongoing consulting;
Priority support, early product updates, and training materials to enhance your expertise;
Four diverse partnership programs to choose from.

DocuSign reseller program

Closing off we have the DocuSign reseller program—designed for businesses, consultants, and professionals to resell and integrate their leading eSignature and intelligent agreement management solution.

DocuSign focuses on building long-term relationships with resellers and working closely together on training, co-branded marketing, co-selling, and support.

Product overview: DocuSign is one of the best tools for digital agreement management, primarily offering modernized e-signature tools and premium security to handle important documents and agreements.

Benefits of partnering with DocuSign:

Several partnership programs to choose from—reseller, referral, and integration;
Opportunity to collaborate with DocuSign’s sales team for easier reselling;
Exclusive onboarding training resources and certifications, as well as ongoing support.

Supercharge your business with SaaS reseller programs

There you have it—21 of the best reseller products for SaaS products in 2025 to expand your market reach, grow your business portfolio, and create a new revenue stream.

While there are many types of reseller programs to choose from, the good news is that the SaaS market offers incredible opportunities for businesses, agencies, and individual professionals across all industries, from sales and marketing to cybersecurity and beyond.

It’s important to conduct thorough research before you commit to partnering with a SaaS company, ensuring that there is sufficient market demand for the product, strong revenue potential, and enough support from your future business partners.

Whichever program you choose, the key to success in SaaS reseller programs lies in building strong relationships with your clients and providing truly valuable solutions.

On a final note, we kindly invite you to take a closer look at Reply’s white label program to see if perhaps we could be a great fit for one another. We’re more than happy to answer any questions you may have!