Mixmax Review in 2025: The Right Sales Tool for Your Business?

Mixmax Review in 2025: The Right Sales Tool for Your Business?

If there’s ever a way to help your sales team deal with the seemingly endless stream of tedious, repetitive sales tasks, you know, the kind that makes you question your life choices, you probably want to know about it.

Fortunately, we live in a world where that’s very much possible. The problem is, there’s a ton of choice out there, with some great and some not-so-great options. Sorting through them while trying to run your team, make sales, and stay efficient (and not wanting to waste time onboarding with a product that doesn’t fit your needs) can be a drag in itself.

That’s why we’ve been taking the time to review the products across the industry for ourselves. We’re finding what works, what doesn’t, and, more importantly, what’s best for you.

Mixmax is our focus today. We’re deep-diving into Mixmax’s capabilities, dissecting its features, and weighing its pros and cons. We’ll also compare it with some strong contenders in the market, including my favorite, Reply.io. 

By the end, you’ll have a clear picture of whether Mixmax is the right fit for your sales arsenal. And hey, even if it’s not, I’ll equip you with the knowledge to make an informed decision. 

Let’s get started.

What is Mixmax?

Mixmax is a sales engagement platform that’s like a supercharger for your email outreach. 

mixmax reviews

It’s designed to help sales teams build stronger relationships, streamline those tedious tasks, and ultimately close deals faster. 

Instead of having to manually go through accounts, look for leads, find email addresses, write the emails, research the lead to tailor the message content, and so on, Mixmax handles everything automatically.

Imagine how much time you could save if this was all handled for you. Then, when you get a hot lead, your sales team can simply swoop in and start doing what they do best.

It would be amazing to have such an all-in-one toolkit – great for boosting sales and productivity across the board.

Well, that’s precisely what Mixmax sets out to achieve.

It’s an AI tool that develops the sequences, builds templates for your team, and writes emails in seconds.

Particularly handy for sales professionals, marketers, and business development reps who are juggling multiple outreach channels and struggling to keep up with the demands of modern sales. 

Whether you’re sending cold emails, following up with warm leads, or scheduling meetings, Mixmax has got you covered.  

Some of its standout features include multichannel sequences that automate your outreach across different platforms, AI-powered tools that help you personalize messages and optimize send times, and a handy meeting scheduler that eliminates the endless back-and-forth of finding the perfect time to connect.

Say goodbye to boring outreach!

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How to Get Started with Mixmax

Let’s say you like what you see with Mixmax, and you want to introduce it to your team. 

You want to onboard quickly, get things set up and running in next to no time, and you want everything to go as smoothly as possible. Is that the case?

Well, let’s break down what the typical onboarding process looks like each step of the way.

  1. Sign up: First things first, head over to the Mixmax website. You’ll see an option to “Get started for free” or choose a plan that fits your needs. Enter your work email, create a password, and agree to the terms. Simple as that!
  2. Install the extension: Mixmax works seamlessly within your Gmail inbox, thanks to its handy Chrome extension. Just click on “Install Mixmax for Chrome,” and you’ll be redirected to the Chrome Web Store. Click “Add to Chrome” and then “Add extension” to confirm.
  3. Connect your Gmail account: Once the extension is installed, you’ll be taken back to your Gmail inbox. Mixmax will ask for permission to access your Gmail account, so go ahead and grant it. This allows Mixmax to enhance your email capabilities and track your outreach efforts.
  4. Set up your workspace: Now for the fun part – customization! Create your Mixmax profile with your name and job title. If you’re working with a team, invite your colleagues to join your workspace. You can also configure workspace settings, including shared email templates and signatures, for a consistent brand experience.
  5. Explore key features: Mixmax is packed with features to streamline your workflow. Here are a few highlights to get you started:
    • Email tracking: Compose a new email, and you’ll notice the Mixmax toolbar at the bottom. Click the “Track” button to see when your emails are opened, links are clicked, or attachments are downloaded.
    • Email templates: Say goodbye to repetitive typing! Click on “Templates” in the Mixmax sidebar to create new templates or use pre-existing ones for common emails.
    • Scheduling: Want to send your emails at the perfect time? Click the “Schedule” button in the Mixmax toolbar to choose a specific date and time for your email to be sent.
    • One-click scheduling: Make booking meetings a breeze with Mixmax’s one-click scheduling feature. Set your availability preferences and insert your scheduling link directly into your emails.
  6. Integrate with other tools: Mixmax plays well with other popular tools you might be using. Go to your Mixmax settings and click on “Integrations” to connect with Salesforce, Slack, HubSpot, and more.
  7. Set up sequences: Automate your follow-up process with Mixmax sequences. Click on “Sequences” in the sidebar, create a new sequence, add recipients, and customize your message stages for personalized outreach.
  8. Configure rules and automation: Take automation to the next level with Mixmax rules. Go to “Rules” in your settings to create automated workflows, such as Slack notifications for important emails.
  9. Familiarize yourself with analytics: Track your progress and measure the effectiveness of your outreach efforts with Mixmax’s analytics dashboard. Click on “Analytics” in the sidebar to explore data on email opens, clicks, and engagement.
  10. Train your team: To get the most out of Mixmax, share resources and conduct training sessions with your team members. Encourage them to explore and utilize Mixmax’s capabilities to their full potential.
  11. Optimize and iterate: Regularly review your Mixmax usage and analytics to identify areas for improvement. Refine your templates, sequences, and workflows based on performance data. And don’t forget to stay updated on new features and updates from Mixmax.

By following these steps, you’ll be well on your way to mastering Mixmax and transforming your sales outreach.

What are the main features Of Mixmax?

Mixmax has features designed to streamline your sales outreach and boost your productivity.

mixmax features

Here’s a closer look at some of its key capabilities:

Multichannel sequences

This is where Mixmax truly shines.

The bread and butter, if you will.

It allows you to create automated, multi-touch campaigns that engage prospects across various channels like email, LinkedIn, SMS, and more. 

You can set up different stages in your sequences, including automated emails, manual tasks, phone calls, and social media interactions. 

The flexible timing settings ensure strategic spacing between touchpoints, and you can personalize each sequence for individual recipients, increasing engagement and response rates.  

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AI features

Mixmax leverages the power of AI to supercharge your outreach efforts.

  • AI Sequence Builder: This tool helps you quickly generate multichannel sequences tailored to specific customer journeys, roles, industries, and pain points. You can also access a library of top-performing sequences from sales experts and personalize them with AI.  
  • AI Compose: This feature assists you in crafting effective sales messages with just a few clicks. The AI tailors messages to individual prospects, and you can easily adjust the tone and length of your emails.  
  • AI Real-Time Alerts: Stay on top of prospect interactions with real-time alerts. You’ll receive instant notifications when prospects engage with your content, allowing for timely follow-ups.  
  • AI Smart Send: This feature optimizes email send times to maximize engagement. By analyzing millions of interactions, AI Smart Send determines the best times to send emails, increasing your chances of getting noticed.  
  • AI Engagement Score: Prioritize your leads based on their level of interest with AI-powered engagement scoring. The system tracks prospect interactions and assigns scores, allowing you to focus on the most promising leads.  

Then, there are some other core features that your team will probably find quite helpful. These include:

  • Meeting Scheduler: Say goodbye to the hassle of scheduling meetings. Mixmax’s meeting scheduler allows prospects to book meetings with a single click, eliminating back-and-forth communications. It syncs with your calendar to show real-time availability and can even distribute meetings among team members automatically.  
  • Workflows: Automate repetitive tasks and free up your time for more strategic activities. Mixmax’s workflows can automatically update Salesforce records, create follow-up tasks, enroll prospects in relevant sequences, and send Slack notifications. You can also create custom automation rules to support your specific sales processes.  

By combining multichannel outreach, AI-powered tools, and workflow automation, Mixmax provides a comprehensive platform for modern sales engagement, helping you work more efficiently and close more deals.

Multichannel outreach on autopilot!

Why juggle multiple tools when you can automate outreach across emails, calls, and social media all in one place? AI’s got your back!

Automate outreach today!

What are the Mixmax pricing plans?

Mixmax offers a variety of pricing plans to suit different needs and budgets. Whether you’re a solopreneur, a small business, or a large enterprise, there’s a plan for you.

mixmax pricing

Here’s a quick overview:

  • Free Plan: This plan is perfect for individuals or small teams who are just starting out and want to explore basic email productivity tools like email tracking, templates, polls, and surveys.
  • SMB Plan: Priced at $29 per user per month, this plan is ideal for small to medium-sized businesses looking to enhance their sales engagement with features like email sequences, shared calendars, and CRM auto-BCC.
  • Growth Plan: At $49 per user per month, this plan unlocks the power of AI with features like AI Compose, AI Smart Send, custom branding, and analytics. It’s best for growing teams seeking AI-driven sales automation.
  • Growth + CRM Plan: This plan, priced at $69 per user per month, includes everything in the Growth plan plus Salesforce or HubSpot integration and API access. It’s ideal for businesses heavily reliant on their CRM systems.
  • Team Plans: Mixmax also offers team plans billed annually, providing cost savings for larger teams. These plans include Essentials ($199/month for up to 5 users), Startup ($499/month for up to 8 users), and Scale ($899/month for up to 10 users).

Mixmax offers a free trial for its paid plans, so you can test out the features before committing. And if you choose annual billing, you can save up to 25% compared to monthly rates.

Which plan is right for you?

  • If you’re a small team just starting with sales engagement, the SMB plan offers the best value.
  • For growing teams seeking AI-driven efficiency, the Growth plan is recommended.
  • Larger organizations integrating with CRMs should consider the Growth + CRM or Scale plans for comprehensive features and team management capabilities.

What are the Mixmax user reviews and testimonials?

Overall, Mixmax gets a big thumbs-up from its users. Sales teams and professionals who live and breathe email communication seem to love it particularly. Here’s the lowdown:

What’s got people raving?

  • Productivity boost: Users consistently report that Mixmax helps them power through their email tasks and get more done in less time.
  • Easy to use: Even if you’re not tech-savvy, you’ll find Mixmax a breeze to navigate. The interface is intuitive and user-friendly.
  • Email tracking: Knowing when your emails are opened and links are clicked is pure gold for sales professionals. Mixmax’s email tracking feature delivers exactly that.
  • Scheduling made easy: Scheduling meetings can be a real-time suck. Mixmax’s scheduling tools streamline the process and save you from endless back-and-forths.
  • Seamless integration: Mixmax plays nicely with your existing tools, especially Gmail and Salesforce, making it a seamless addition to your workflow.

Any downsides?

  • Price point: Some users, especially smaller businesses and individuals, find Mixmax a bit pricey.
  • Learning curve: While generally user-friendly, Mixmax does have a lot of features that can take some time to master.
  • Occasional glitches: Like any software, Mixmax isn’t perfect. Some users report occasional technical hiccups.
  • Too many features? For a few users, the abundance of features can feel a bit overwhelming, especially when starting out.

Despite these minor drawbacks, the overall sentiment towards Mixmax is overwhelmingly positive. It’s a powerful tool that can significantly enhance your sales productivity and streamline your workflow.

What are the best Mixmax alternatives?

While Mixmax is a strong contender in the sales engagement space, it’s not the only game in town. Here are a few alternatives worth considering:

Reply.io: A comprehensive alternative

Reply.io is a robust sales engagement platform that goes beyond basic email automation to offer a truly multichannel outreach experience.

reply as a mixmax alternative

It’s designed to help businesses of all sizes boost their sales and revenue through intelligent communication and automation.  

Key features:

  • Multichannel outreach: Reply.io allows you to connect with prospects across various channels, including email, AI BDR, LinkedIn, phone calls, SMS, and WhatsApp, enabling a more comprehensive outreach strategy.
  • AI-powered tools: Reply.io boasts advanced AI capabilities, including Jason AI (an AI SDR agent that automates tasks like sequence creation and meeting bookings) and AI Chat (which converts website traffic into leads through AI-driven conversations).  
  • Email automation and deliverability: Create personalized email sequences with advanced targeting and timing options. Reply.io also prioritizes email deliverability, offering tools like email warm-up and health checks to ensure your messages reach the inbox.  
  • LinkedIn automation: Automate your LinkedIn outreach with features like connection requests, InMail messages, profile views, and post interactions.
  • B2B lead database: Access a vast database of over 85 million verified B2B contacts for prospecting.
  • CRM integrations: Seamlessly integrate with popular CRM systems like Salesforce and HubSpot. 

You can read our full comparison guide on Reply and Mixmax here.

Advantages of Reply.io over Mixmax

  • Broader channel coverage: Reply.io extends beyond email to include LinkedIn, SMS, and phone calls, offering a more comprehensive outreach solution.
  • Advanced AI capabilities: Reply.io’s AI tools for content generation and lead engagement are more sophisticated than Mixmax’s offerings.
  • Scalability: Reply.io’s pricing structure and feature set are better suited for larger teams and higher outreach volumes.

B2B database: Unlike Mixmax, Reply.io provides access to a vast B2B contact database, streamlining the prospecting process.

Reach people, wherever they are!

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Other notable competitors

  • Salesloft: A comprehensive sales engagement platform offering robust features for prospecting, forecasting, opportunity management, and conversation intelligence.
  • Outreach: Another major player known for its AI-powered sales execution platform, offering advanced features for sales automation, analytics, and team collaboration.

As you can see, while Mixmax is a solid starting point for email productivity, alternatives like Reply.io offer more comprehensive features, advanced AI capabilities, and broader multichannel outreach, making them potentially better suited for growing sales teams with diverse needs.

But it all depends on what you and your team are after.

How to choose the right cold outreach tool

With so many sales engagement platforms available, how do you choose the right one for your business? Here’s a framework to guide your decision:

Key factors to consider They’ll contain
Core functionality: Multichannel outreach capabilities (email, social media, phone)

Email automation and sequencing

Personalization features

Email tracking and analytics

CRM integration

Deliverability: Email warm-up functionality

Spam testing and inbox placement

Custom tracking domains

Email verification tools

Ease of use: User-friendly interface

Learning curve and onboarding process

Mobile access and functionality

Scalability: Ability to handle increasing volumes of outreach

Team collaboration features

Workflow automation capabilities

Analytics and reporting: Detailed campaign performance metrics

A/B testing capabilities

Real-time data and insights

Integration capabilities: Compatibility with existing CRM and tech stack

API access for custom integrations

Pricing and ROI: Cost structure (per user, per email, etc.)

Total cost of ownership

Potential return on investment

Use this checklist to systematically evaluate each cold outreach tool:

  • [ ] Supports all required outreach channels
  • [ ] Offers robust email automation and sequencing
  • [ ] Provides advanced personalization capabilities
  • [ ] Includes comprehensive email tracking and analytics
  • [ ] Integrates seamlessly with existing CRM
  • [ ] Features email deliverability optimization tools
  • [ ] Offers a user-friendly interface with a minimal learning curve
  • [ ] Provides mobile access for on-the-go management
  • [ ] Scales effectively to meet growing outreach needs
  • [ ] Enables team collaboration and workflow automation
  • [ ] Delivers detailed, actionable analytics and reporting
  • [ ] Allows for A/B testing of campaigns
  • [ ] Offers necessary API access or integrations
  • [ ] Fits within the allocated budget
  • [ ] Provides responsive customer support
  • [ ] Receives positive reviews from similar businesses
  • [ ] Offers a clear path for ROI

By carefully considering these factors and using the checklist, you can confidently choose the cold outreach tool that best aligns with your business goals and sets you up for success.

Wrapping up

So, is Mixmax the right sales engagement platform for your business? 

If you’re primarily focused on email outreach and appreciate a user-friendly interface with solid automation features, then it’s definitely worth considering. 

However, if you need a more comprehensive multichannel solution with advanced AI capabilities and a wider range of integrations, Reply.io might be a better fit.

Ultimately, the best choice depends on your specific needs, budget, and long-term goals. 

But hey, knowledge is power, right? 

Now that you’re armed with all this information, you can confidently evaluate your options and choose the tool to help you skyrocket your sales outreach.

Want to explore a powerful Mixmax alternative that excels in multichannel engagement and AI-driven automation? 

Give Reply.io a try and see the difference for yourself!

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