Lead Generation: 7 Simple Yet Effective Strategies

Use Website Exit Popups

“Get 10% off our ecommerce SEO package.”

“Would you like to see a quick demo for free?”

Showing such specific promotions to your SaaS website visitors can get them interested in finding out more – and build an impressive email list.

This technique works because a company’s website is one of the most important sources of leads. Because people comb websites to learn more about companies, they’re more likely to give their emails in exchange for useful information.

Email popups are an effective way to share such info (newsletter signup offers, special deals for demos or packages, etc.) Why? Because of their incredible versatility that will allow you, for example, to experiment with different promotions to define the ones that generate the most leads.

Another winning factor is customization. Choose colors, images, fonts, and even page positions to make truly branded popups. Check out this popup that uses the website’s colors for a comfortable, natural fit.

Get emails with a live chat app

“What if you could chat with your website visitors and get their emails?”

You can – and should – do it.

Research suggests that 76% of B2B clients need to talk to a representative when considering a new company. That means a website live chat can help you start more conversations. To generate leads this way, add live chat to your website, chat with visitors, and get their emails in the process.

Most live chat apps even allow users to see the real-time visitor list, so you can initiate the conversation and offer something in exchange for their email addresses. These emails are a great resource for your email outreach campaigns.

Consider chatting with visitors on your homepage or landing pages. Since these pages are often the most heavily visited, a chat there could help engage more potential clients.

Here’s an example of a live chat widget on the homepage of a UX design agency. As you can see, the widget requests an email before starting the chat.

Add website lead generation forms

To collect emails and other info from visitors, add a lead generation form to your website. You can add these forms to any page to engage specific visitors. For example, a homepage lead generation form might offer a newsletter signup.

This form below encourages signing up for a newsletter full of insightful content. All visitors have to do is provide the email and click Subscribe.

Build your list manually (or automatically)

LinkedIn is one of the top sources of leads for B2B companies with 62% of marketers saying this platform helps them generate quality leads – either through social selling or cold outreach.

That said, discovering emails there of potential leads can be a challenge since many users hide them from public view while collecting quality emails could be daunting because of the sheer number of emails out there. Sure, there are tools that help you find those prospect contacts. An email finder speedily automates lead generation for your business.

You can also use a trusted database to automatically source contacts for the targeted audience at scale. For example, Reply Data allows you to build your list based on 10+ parameters and build a highly targeted list in just a few clicks – absolutely free of charge.

Create interactive content

Interactive content – consider using generating tools like quizzes, calculators, etc – can help generate leads and increase the time visitors spend on your website. Not surprisingly, 62% of B2B marketers use interactive content.

A great example of interactive content, Reply.io has an engaging quiz on cold emailing for marketers and B2B businesses. The quiz evaluates the skills and knowledge of this lead generation approach.

Your website can present a similar lead generation quiz, too. To help generate more leads, keep quiz results at the end in case the lead wants to return to and retake the quiz later.

Fortunately, saving quiz results is easy: The visitor just needs to enter their email. Just like that, you can generate high-intention leads. 

If you’d like to try interactive content, here are good options to consider.

• Polls. They can help to collect product preferences from clients.
• Generators. Businesses can offer these to help discover with website names, company names, etc.
• Chatbots. Website chatbots can provide personalized service recommendations, collect feedback, and ask questions.
• Calculators. This content can help drop-ins derive valuable information. For example, a calculator for costing out marketing campaigns would be helpful for B2B companies.
• Skill assessment quizzes. Like Reply.io’s quiz above, they can actively involve visitors and generate personalized product or service recommendations.

Thanks to apps, creating interactive content that generates leads should be fairly easy. Your platform’s app store probably holds a ton of options. Be sure to check.

Create content lead magnets

A lead magnet is a piece of valuable content that people download in exchange for emails. For example, a B2B business targeting entrepreneurs and marketers can create a detailed marketing report to share some insights and tips.

As an example, GWI, a company that provides marketing insights, shares this report about consumer trends with marketers and business leaders.

Access to exclusive webinars

Marketing agencies and other B2B companies often invite experts to share their knowledge on specific topics relating to business growth. Given the opportunity to obtain helpful information, business owners and marketers will be more than willing to provide their emails to watch exclusive content. 

And webinars are a frequently chosen format. One of the largest businesses producing such content is McKinsey, hosts of numerous webinars online. The company generates leads by requiring emails to register and watch webinars.

Here’s an example.