New Feature Email Template
Check out this PR and link-building email template ideal for showcasing your new product feature, and sparking a connection based on shared industry focus.
Reply.io
Exciting new feature at {{Company}}
Hey {{FirstName}},
I really enjoyed your recent post about {{Topic}}. It made me realize that {{Insight}}.
I also wanted to share some exciting news: We're introducing {{NewFeature}}.
[Insert_animated_screenshot_highlighting_feature]
One angle that may be interesting to explore: would {{NewFeature}} help solve [Pain Point]?
Anyway, keep up the good work, and let me know if you're interested in hearing more.
Why it works
This email template is effective because it starts by establishing a connection through appreciation of the recipient's recent content. By highlighting a specific insight it triggered, you demonstrate your engagement and interest in their work. The introduction of the new product feature adds value to the conversation, showing that your offering aligns with their industry focus. The inclusion of an animated screenshot showcasing the feature makes the email visually appealing and stands out in their inbox. By posing a question about how the new feature could potentially solve a pain point they may be experiencing, you engage the recipient and invite their opinion. This approach fosters a sense of collaboration and demonstrates that you value their expertise. The friendly ending, without any pressure to reply, offers an open invitation for further discussion and exploration of how your product can benefit their business.
When to use it
Utilize this email template when conducting PR and link-building activities and introducing a new feature of your product. It is suitable for reaching out to industry-specific content creators, bloggers, journalists, or thought leaders who have recently published relevant content. This template works best when the new feature aligns with the recipient's pain points or challenges, providing them with a solution or improvement to their existing processes.
Who can use it
This template can be used by individuals or teams involved in PR, outreach, or link-building efforts within a specific industry or niche. No matter what product or service you offer, this template can be customized to showcase your new feature and make meaningful connections. It is particularly effective when targeting individuals or organizations with a demonstrated interest and expertise in the relevant industry.
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