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Best Email Outreach for Link-Building

From prospecting to securing backlinks, put your PR and SEO link-building initiatives on autopilot with Reply

Start a trial
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Multichannel outreach

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AI-powered personalization

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Real-time prospect data

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14-day free trial

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Dedicated support

Trusted by 3,000+ businesses

Adobe

Strava

OneTrust

YouScan

Gorgias

OpenWeb

Slow link-building?

Let automation do the work

Scale your link building outreach management, secure high-quality backlinks, and connect with media, bloggers, and site owners—all with Reply.

Secure backlinks faster

Engage the right prospects with automated workflows that ensure timely follow-ups and higher response rates.

Secure backlinks faster

Automate PR and SEO outreach

Put your PR and SEO link-building initiatives on autopilot with seamless, AI-powered email outreach link-building.

Automate PR and SEO outreach

Connect across channels

Reach website owners, journalists, and bloggers via email, LinkedIn, WhatsApp, and SMS—all from one link-building outreach tool.

Connect across channels

Personalized outreach at scale

Segment your audience and tailor every message with custom variables for 100% personalized communication.

Personalized outreach at scale

The secret to high-quality backlinks?
Better outreach with Reply.io

1

Real-time data & Chrome extension

Source relevant contacts effortlessly with real-time data and our Chrome extension—get full prospect details, including email and LinkedIn profiles.

1 billion + verified contacts

Get verified data on prospects across 150+ countries.

Advanced filtering

Target by domain authority, industry, location, and more with our link building outreach tool.

LinkedIn prospecting

Extract contact details directly from LinkedIn and add them to your pipeline in one click.

Live Data
2

Multichannel conditional sequences

Engage prospects through automated, multi-step workflows across multiple channels.

Email, LinkedIn, WhatsApp & SMS outreach

Automate follow-ups on different platforms.

A/B testing & Optimization

Improve response rates with data-driven experiments.

Intelligent response categorization

Automatically sort replies into “interested,” “not interested,” “follow-up needed,” or “out of office.”

One-click meeting scheduling

Sync calendars and book calls with website owners instantly.

Multichannel conditional sequences
3

AI-powered personalization

Enhance engagement and response rates with automated research and AI-driven messaging.

Automated email sequences

Let Jason AI craft personalized outreach based on domain authority, niche, and website content.

Custom AI variables

With Reply as your link building outreach software, tailor each message with dynamic fields for ultra-personalized communication.

Adaptive follow-ups

Modify outreach based on replies, engagement, and intent signals.

4

Email deliverability toolkit

Even the best outreach won’t work if your emails land in spam. Reply’s built-in deliverability tools maximize inbox placement and response rates.

Automated email warm-up

Use MailToaster.ai to build sender reputation and avoid spam filters.

Email health checker

Optimize domain settings for better deliverability with our tool for link building outreach management.

Google postmaster monitoring

Track spam reports and fix issues proactively.

Unlimited mailboxes

Scale outreach by connecting multiple email accounts.

More replies, more links – smarter outreach wins

Find the right prospects, connect with them, and secure backlinks effortlessly with Reply. Start automating your link-building outreach management now.

See it in action

START REACHING YOUR CLIENTS IN MINUTES

Grow faster with Reply

Recommended
Email Volume For scaling outreach Starts from
$ 49 69 79 89 159 Contact sales Contact sales Contact sales Contact sales
/month Billed annually
1000 5.000 10.000 25.000 50.000 100.000 200.000 300.000 500.000
active contacts/month
Active contacts is the number of unique contacts you can send 1 first-step email and an unlimited number of follow-ups per month.
Sign up for Free
  • Starts from 1.000 Active contacts Active contacts is the number of unique contacts you can send 1 first-step email and an unlimited number of follow-ups per month.
  • Email Automation Automate outreach with email sequences.
  • Unlimited mailboxes New Increase your daily email sending capacity by adding extra mailboxes to your account.
  • Free warmup with each mailbox Warm-up your email inboxes to increase open and reply rates. Warm-up is included with each connected mailbox.
  • Unlimited contact storage Upload and store as many contact records as you need. Subject to fair use policy. Learn about limits here
  • Unlimited emails monthly Send as many emails to active contacts as you need
  • 1 User Invite additional team members to manage your sequences and workflows. Unlimited users start from 25K active contacts plan.
  • 50 Live data credits/month Find your next customer with live data from 1 billion B2B contacts, in real time.
  • Centralized inbox A built-in centralized master inbox for all lead replies.
  • Anti-spam & deliverability suite inbox A set of features to ensure your emails reach the primary inbox, not the spam folder.
  • Onboarding with the CSM
Best value for teams
Multichannel For all-in-one prospecting Starts from
$ 89
per user /month Billed annually
Start 14-day trial
  • Unlimited Active contacts Active contacts is the number of unique contacts you can send 1 first-step email and an unlimited number of follow-ups per month.
  • Multichannel automation Automated multichannel sequences (Emails + LinkedIn + Calls).
  • 10 mailboxes / user
  • Unlimited email warmup Warm-up your email inboxes to increase open and reply rates. Warm-up is included with each connected mailbox.
  • Unlimited contact storage Upload and store as many contact records as you need. Subject to fair use policy. Learn about limits here
  • Unlimited emails monthly Send as many emails to active contacts as you need
  • $ for additional users
  • 50 Live data credits/month Find your next customer with live data from 1 billion B2B contacts, in real time.
  • Centralized inbox A built-in centralized master inbox for all lead replies.
  • Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.
  • Onboarding with the CSM
Agency For outreach on behalf of clients Claim your custom offer Starts from
$ 166
/month Billed annually
Learn More
  • Unlimited clients Centralized multi-tenant client management
  • Email Automation Automate outreach with email sequences.
  • Unlimited mailboxes New Increase your daily email sending capacity by adding extra mailboxes to your account.
  • Unlimited email warmup Warm-up your email inboxes to increase open and reply rates. Warm-up is included with each connected mailbox.
  • Unlimited contact storage Upload and store as many contact records as you need. Subject to fair use policy. Learn about limits here
  • Unlimited emails monthly Send as many emails to active contacts as you need
  • Unlimited users & clients
  • Centralized inbox A built-in centralized master inbox for all lead replies
  • Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.
  • Agency Dashboard If you’re using Reply as a member of an agency to manage email campaigns for your clients, you can use the Agency Dashboard to track the performance of your activities (as well as those of other users connected to the Reply account) and identify areas for improvement.
  • Roles and permissions Streamline and secure the management of your client groups (teams) and their capabilities.
  • Dedicated Support Dedicated support and an account manager tailored specifically for the needs of sales and lead generation agencies.
AI SDR
For all-ine prospecting by 24/7 digital AI SDR
  • Al-created ICP
  • Al-generated sequences
  • Real-time B2B database
  • Al personalization
  • High-accuracy emails
  • Al responses handling
  • Evergreen sequences
  • Co-pilot and Autopilot modes
Starts from
$ 259
/month
Learn More
Recommended
Email Volume For scaling outreach Starts from
$ 59 79 89 99 179 Contact sales Contact sales Contact sales Contact sales
/month
1000 5.000 10.000 25.000 50.000 100.000 200.000 300.000 500.000
active contacts/month
Active contacts is the number of unique contacts you can send 1 first-step email and an unlimited number of follow-ups per month.
Sign up for Free
  • Starts from 1.000 Active contacts Active contacts is the number of unique contacts you can send 1 first-step email and an unlimited number of follow-ups per month.
  • Email Automation Automate outreach with email sequences.
  • Unlimited mailboxes New Increase your daily email sending capacity by adding extra mailboxes to your account.
  • Free warmup with each mailbox Warm-up your email inboxes to increase open and reply rates. Warm-up is included with each connected mailbox.
  • Unlimited contact storage Upload and store as many contact records as you need. Subject to fair use policy. Learn about limits here
  • Unlimited emails monthly Send as many emails to active contacts as you need
  • 1 User Invite additional team members to manage your sequences and workflows. Unlimited users start from 25K active contacts plan.
  • 1,000 B2B data credits Monthly B2B data reveal credits per team.
  • 50 Live data credits/month Find your next customer with live data from 1 billion B2B contacts, in real time.
  • Centralized inbox A set of features to ensure your emails reach the primary inbox, not the spam folder.
  • Anti-spam & deliverability suite inbox A set of features to ensure your emails reach the primary inbox, not the spam folder.
  • Unified team workspace Joint workspace and database access for collaboration between team members
Onboarding with the CSM on annual
Best value for teams
Multichannel For all-in-one prospecting Starts from
$ 99
per user /month
Start 14-day trial
  • Unlimited Active contacts Active contacts is the number of unique contacts you can send 1 first-step email and an unlimited number of follow-ups per month.
  • Multichannel automation Automated multichannel sequences (Emails + LinkedIn + Calls).
  • 5 mailboxes / user
  • Unlimited email warmup Warm-up your email inboxes to increase open and reply rates. Warm-up is included with each connected mailbox.
  • Unlimited contact storage Upload and store as many contact records as you need. Subject to fair use policy. Learn about limits here
  • Unlimited emails monthly Send as many emails to active contacts as you need
  • $ for additional users
  • 1K B2B data credits
  • 50 Live data credits/month Find your next customer with live data from 1 billion B2B contacts, in real time.
  • Centralized inbox A built-in centralized master inbox for all lead replies.
  • Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.
  • Unified team workspace Joint workspace and database access for collaboration between team members
Onboarding with the CSM on annual
Agency For outreach on behalf of clients Claim your custom offer Starts from
$ 210
/month
Learn More
  • Unlimited clients Centralized multi-tenant client management
  • Email Automation Automate outreach with email sequences.
  • Unlimited mailboxes New Increase your daily email sending capacity by adding extra mailboxes to your account.
  • Unlimited email warmup Warm-up your email inboxes to increase open and reply rates. Warm-up is included with each connected mailbox.
  • Unlimited contact storage Upload and store as many contact records as you need. Subject to fair use policy. Learn about limits here
  • Unlimited emails monthly Send as many emails to active contacts as you need
  • Unlimited users & clients
  • Centralized inbox A built-in centralized master inbox for all lead replies.
  • Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.
  • Agency Dashboard If you’re using Reply as a member of an agency to manage email campaigns for your clients, you can use the Agency Dashboard to track the performance of your activities (as well as those of other users connected to the Reply account) and identify areas for improvement.
  • Roles and permissions Streamline and secure the management of your client groups (teams) and their capabilities.
  • Dedicated Support Dedicated support and an account manager tailored specifically for the needs of sales and lead generation agencies.
AI SDR
For all-ine prospecting by 24/7 digital AI SDR
  • Al-created ICP
  • Al-generated sequences
  • Real-time B2B database
  • Al personalization
  • High-accuracy emails
  • Al responses handling
  • Evergreen sequences
  • Co-pilot and Autopilot modes
Starts from
$ 299
/month
Learn More
AI SDR Hire digital 24/7 AI SDRs by Reply.io Starts from
$ 300 510 850 1.300 2.400 5.100 8.500 Contact sales Contact sales Contact sales Contact sales
/month Billed annually
500 1.000 3.000 5.000 10.000 25.000 50.000 100.000 200.000 300.000 500.000
active contacts/month
Active contacts is the number of unique contacts you can send 1 first-step email and an unlimited number of follow-ups per month.
Contact Sales
  • AI-created ICP Let Jason AI build your ideal customer profile and suggest target audiences based on your needs and market trends.
  • {x} Real-time B2B contacts Tap into Reply’s real-time and up-to-date B2B database to find leads and detailed contact info.
  • High-accuracy emails Enjoy a 98% accuracy rate for valid emails, ensuring reliable communication with your prospects.
  • Autopilot & Copilot Modes We’ll generate a response and send it on your behalf or after your approval
  • AI Personalization Jason automatically personalizes every message
  • Multichannel automation Automated multichannel sequences (Emails + LinkedIn + Calls).
  • Unlimited mailboxes New Increase your daily email sending capacity by adding extra mailboxes to your account.
  • Unlimited email warmup Warm-up your email inboxes to increase open and reply rates. Warm-up is included with each connected mailbox.
  • Unlimited contact storage Upload and store as many contact records as you need
  • Unlimited emails monthly Send as many emails to active contacts as you need
  • Unlimited users & clients
  • 1,000 data search credits Monthly B2B data reveal credits per team.
  • Centralized inbox A built-in centralized master inbox for all lead replies.
  • Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.
AI SDR Hire digital 24/7 AI SDRs by Reply.io Starts from
$ 350 600 1000 1.500 2.800 6.000 10.000 Contact sales Contact sales Contact sales Contact sales
/month
500 1.000 3.000 5.000 10.000 25.000 50.000 100.000 200.000 300.000 500.000
active contacts/month
Active contacts is the number of unique contacts you can send 1 first-step email and an unlimited number of follow-ups per month.
Contact Sales
  • AI-created ICP Let Jason AI build your ideal customer profile and suggest target audiences based on your needs and market trends.
  • {x} Real-time B2B contacts Tap into Reply’s real-time and up-to-date B2B database to find leads and detailed contact info.
  • High-accuracy emails Enjoy a 98% accuracy rate for valid emails, ensuring reliable communication with your prospects.
  • Autopilot & Copilot Modes We’ll generate a response and send it on your behalf or after your approval
  • AI Personalization Jason automatically personalizes every message
  • Multichannel automation Automated multichannel sequences (Emails + LinkedIn + Calls).
  • Unlimited mailboxes New Increase your daily email sending capacity by adding extra mailboxes to your account.
  • Unlimited email warmup Warm-up your email inboxes to increase open and reply rates. Warm-up is included with each connected mailbox.
  • Unlimited contact storage Upload and store as many contact records as you need. Subject to fair use policy. Learn about limits here
  • Unlimited emails monthly Send as many emails to active contacts as you need
  • Unlimited users
  • 1,000 data search credits Monthly B2B data reveal credits per team.
  • Centralized inbox A built-in centralized master inbox for all lead replies.
  • Anti-spam & deliverability suite A set of features to ensure your emails reach the primary inbox, not the spam folder.
Free Experience real-time access to over 1 billion B2B leads Starts from
$ 0
/month
Sign up for Free
  • 50 live data credits
  • 1 billion B2B contacts Find your next customer, in realtime.
  • Verified emails Less 3% bounce rate on found emails.
  • Advanced filters Define your audience with 14 dynamic filters.
  • Buyer Intent Signals Search for accounts & leads with hiring and technographics triggers.
  • CRM integrations Transfer your contacts to your CRM system with a single click.
  • CSV import Import your contacts to your sales tool.
Pro Experience real-time access to over 1 billion B2B leads Starts from
$ 39 69 119 219 399 599
/month
200 500 1000 2500 6000 10000
live data credits
search for contact and company data online in real-time
Sign up for Free
  • 1 billion B2B contacts Find your next customer, in realtime.
  • Verified emails Less 3% bounce rate on found emails.
  • Advanced filters Define your audience with 14 dynamic filters.
  • Buyer Intent Signals Search for accounts & leads with hiring and technographics triggers.
  • CRM integrations Transfer your contacts to your CRM system with a single click.
  • CSV import Import your contacts to your sales tool.
More about pricing

Get inspired to keep growing

Email Templates

Link-building Follow-up
Link-building Follow-up

Follow up on your link-building efforts with this email template to ensure engagement and a positive response regarding content upgrades or collaboration.

Cold Outreach with Quick Video
Cold Outreach with Quick Video

Engage prospects with personalized video outreach. Grab attention and spark interest by leveraging intent data in your outbound sales emails.
Compliment Outreach
Compliment Outreach

Reach out to companies and express genuine interest in collaborating with this email template focused on complimenting their business and establishing a connection.
Content Upgrade
Content Upgrade

PR and link-building email template showing appreciation for the recipient’s article, sharing your own content backed by data and sources, and offering collaboration or feedback.
Contact Startups
Contact Startups

The template provides a concise and personalized way to initiate contact with potential prospects (mostly startups) and pave the way for further conversations or partnerships.

Follow-up Webinar Registration
Follow-up Webinar Registration

Follow up on webinar registrations with a personalized email offering to schedule a short call to consult how your product can enhance their business.
Cold Follow-up
Cold Follow-up

Follow up on outbound sales emails with a casual yet persuasive tone, emphasizing your product’s value proposition and the potential benefits it can bring to the recipient’s firm.
Appropriate Person to Speak Follow-up
Appropriate Person to Speak Follow-up

Pick this template as a follow-up to quickly identify the appropriate person to discuss a specific problem or topic at a target company.
Email Templates

Webinars

10 sequences every team should be running
10 sequences every team should be running
Reply.io Onboarding and Transforming Your Sales Outreach with AI [Live Training Session]
Reply.io Onboarding and Transforming Your Sales Outreach with AI [Live Training Session]
From Prospecting to Closing Deals with Reply.io [Exclusive Product Tour]
From Prospecting to Closing Deals with Reply.io [Exclusive Product Tour]
11 proven cold email templates that generate replies
11 proven cold email templates that generate replies
20 outreach strategies in 40 minutes
20 outreach strategies in 40 minutes
Webinars

CONNECT THOUSANDS OF TOOLS IN A SNAP

Your sales stack is fully synced

Connect to any email provider
Connect to any email provider
Connect to any email provider
Connect to any email provider

Regardless of which email provider you use, it takes seconds to connect it to Reply and set up your account.

Up your sales engagement game
Up your sales engagement game
Up your sales engagement game
Up your sales engagement game

Integrate with ABM and personalization tools like Hyperise, Vidyard, Albacross, and more to make your outreach unstoppable.

Keep your CRM data in sync
Keep your CRM data in sync
Keep your CRM data in sync
Keep your CRM data in sync
Keep your CRM data in sync

Reply works seamlessly with the most popular CRMs, including Hubspot, Salesforce, Pipedrive, and Copper.

Build your own stack
Build your own stack
Build your own stack

Tie thousands of tools into a single ecosystem with Reply’s rich API and no-code tools like Zapier, Make.com, and Integrately.

More integrations

Reply Reviews

Sjors Mahler
Sales & Growth Lead at pr.co

Reply offered us a platform where we’re sure that the right emails go out at the right time. It helped us get reply rates of over 65% and scale operations.

Yannis Moati
CEO and Founder at HotelsByDay

We saved 7 hrs/week for each salesperson, 50% of deals closed are now following a Reply campaign.

Sat Sindhar
Managing Director at People

With Reply we were able to generate an extra $15,000 of revenue during the first 3 months.

Arjun Saksena
Founder at Productif

Reply, as an outbound sales automation platform, makes the outreach easy for me, so it’s one less thing I have to worry about

Dmitry Chervonyi
ex-CMO at Belkins

We use Reply as our main automation tool for targeted outreach and it helps us grow 20-30% every single month.

Francis Kinder
Head of Performance Sales at TrafficPartner

My favorite feature of Reply has to be the support. Anytime I had a problem, it was solved quickly.

Markus Leming
Head of Commercial Operations at TNW

Our inbound campaigns have on average 74% open rates and 34% click-through rates.

Michael Greenberg
Owner of Business Radio X

With Reply I have about a 60% hit rate with heavily customized AI emails.

Dayana Mayfield
Founder

We get higher deliverability, the UX is great and it’s just super easy to set up your campaigns with this software.

Daniel Wallock
Founder

Reply helped us get over $1,000,000 in sales opportunities.

Alessandro Bogliari
Co-Founder & CEO of The Influencer Marketing Factory

I have been able to supercharge my team’s sales… by 10 fold with thousands of multi-touch points and several automation sequences that enabled my team to meet our sales and marketing goals. So in other words its a great sales enablement platform!

David Gregoire
Founder of Mister eCommerce

We’ve had incredible results with open rates as high as 92% and reply rates as high as 64%.

More reviews
1,200+ G2 reviews