Cold Follow-up Email Template

Follow up on outbound sales emails with a casual yet persuasive tone, emphasizing your product's value proposition and the potential benefits it can bring to the recipient's firm.

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Reply.io

{{Your_Company}} // {{Company}}

Hi {{FirstName}}.

You must have been very busy, but I'd really love to connect with you and see whether or not we can help {{Company}} with [Your brief value proposition].

We’ve helped many companies in your space improve their team’s ability to successfully engage with their prospective clients and deliver tremendous ROI.

I'd love to share some insights on how {{Company}} can benefit from collaborating with us.

What will it take to get 10 minutes on your calendar in the next few days?

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Why it works

This email template proves effective in its business goal by combining a casual and friendly tone with the presentation of tangible value and past success stories. By acknowledging the recipient's busy schedule and expressing a genuine desire to connect, it establishes a relatable and approachable communication style. The mention of how your product or service has benefited similar companies in the recipient's industry creates a sense of credibility and trust. The template's effectiveness lies in its ability to capture the recipient's attention by offering a concise value proposition and demonstrating a track record of success. The direct request for a 10-minute meeting shows respect for their time while indicating your commitment to providing personalized insights. By adopting a casual and relaxed tone, the email promotes a friendly and engaging conversation, increasing the likelihood of a positive response.

When to use it

Utilize this email template as a follow-up to outbound sales emails when seeking to discuss your product's value proposition and how it can benefit the recipient's firm. It is ideal for reconnecting with potential clients who have shown initial interest but have not yet engaged in further discussions. This template is most effective in situations where you have a strong value proposition and success stories to share.

Who can use it

Sales representatives, business development professionals, or anyone involved in outbound sales efforts can employ this email template. It is suitable for individuals targeting potential clients or firms with whom they believe their product or service can create significant value. This template can be utilized across various industries and professions most relevant to your product. It's aimed at decision-makers and stakeholders who have shown initial interest in your offering.

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