{{Company}}, [Your Company] & [Competitor]
Hi {{FirstName}}.

I was doing some research on {{Company}}’s website, and it looks like your [Department] team is using [Competitor] as a part of your [Department] tech stack, so I wanted to ask how is it going with them?

Similar to [Competitor], [Your Company] is [Value Proposition]. With [Your Company] you can also experience similar features; plus [How your Company stacks up against Competitor], -- all at a lower price.

Would this be worth a chat? I’d love to run through the details and see if there’s a fit.

Best Regards,
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{{Company}}, [Your Company] & [Competitor]
Hi {{FirstName}},

I noticed that your [Department] team at {{Company}} is using [Competitor] in your tech stack. How is that working out for you?

At {{Your Company}}, we offer [Value Proposition] similar to [Competitor], but with [How your Company stacks up against Competitor] at a lower price.

Would it make sense to explore if this could be a better fit for you?

Best regards,
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{{Company}}, [Your Company] & [Competitor]
Hi {{FirstName}},

I came across {{Company}}’s website and saw that your [Department] team is using [Competitor]. How has your experience been with them?

{{Your Company}} provides [Value Proposition], offering similar features to [Competitor], but with [How your Company stacks up against Competitor] at a reduced cost.

Could this be worth a conversation? I'd love to discuss further.

Best,
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{{Company}}, [Your Company] & [Competitor]
Hi {{FirstName}},

I was reviewing {{Company}}’s tech stack and saw that your [Department] team uses [Competitor]. How's it going so far?

{{Your Company}} offers [Value Proposition] with the same features as [Competitor], plus [How your Company stacks up against Competitor], all at a lower price.

Interested in chatting about how we can help?

Best,
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Why it works

This template is effective because it personalizes the outreach by mentioning the recipient's name, company, and department, showing that the sender has done their research. It directly addresses the current solution the potential client is using and introduces an alternative, highlighting the value proposition and potential cost savings. This approach makes the recipient feel understood and valued, increasing the chances of engagement.

When to use it

Use this template when you have identified potential clients who are currently using a competitor's product or service that is similar to yours. It's most effective when you have specific insights about how your offering compares favorably to the competitor's, especially in terms of features and pricing.

Who can use it

This template can be utilized by sales professionals and business development representatives in B2B settings. It's particularly useful for those in tech, software, and services industries looking to establish direct contact with decision-makers or influencers within targeted departments of potential client companies.

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