{{Company}}, [Your Company] & [Competitor]
Hi {{FirstName}}.

I was doing some research on {{Company}}’s website, and it looks like your [Department] team is using [Competitor] as a part of your [Department] tech stack, so I wanted to ask how is it going with them?

Similar to [Competitor], [Your Company] is [Value Proposition]. With [Your Company] you can also experience similar features; plus [How your Company stacks up against Competitor], -- all at a lower price.

Would this be worth a chat? I’d love to run through the details and see if there’s a fit.

Best Regards,
Use Template

Why it works

This template is effective because it personalizes the outreach by mentioning the recipient's name, company, and department, showing that the sender has done their research. It directly addresses the current solution the potential client is using and introduces an alternative, highlighting the value proposition and potential cost savings. This approach makes the recipient feel understood and valued, increasing the chances of engagement.

When to use it

Use this template when you have identified potential clients who are currently using a competitor's product or service that is similar to yours. It's most effective when you have specific insights about how your offering compares favorably to the competitor's, especially in terms of features and pricing.

Who can use it

This template can be utilized by sales professionals and business development representatives in B2B settings. It's particularly useful for those in tech, software, and services industries looking to establish direct contact with decision-makers or influencers within targeted departments of potential client companies.

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