Second Trial
Use this template to give it another go with prospects who didn’t convert after a trial by offering a new one to hopefully regain their interest.
Created by Reply.io
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End of Trial Follow-up Email Template
Follow up with trial users whose trial period is coming to an end to discuss any questions they may have, product features, and pricing plans to ensure continued use.
Created by
Reply.io
Reply.io
[Your Company] trial ends in 2 days
Hi {{FirstName}},
I emailed you a few times wanting to chat more about [Your Company] and I understand things can be busy.
However, your trial is ending soon so it would be a good time to answer any questions you may have with [Your Company], how to use its features to improve your [Your Value Proposition], and discuss a pricing plan that works best for you.
What day works best for you? I’ll send a meeting invite.
I look forward to hearing from you.
Best,
{{Your_Name}}
Why it works
This email template effectively engages trial users by acknowledging their busy schedules and understanding any lack of response to previous emails. It provides a helpful and supportive tone, focusing on addressing any questions or doubts they may have regarding your product. The offer to explain how your product can directly benefit their exact business, recipients will feel the personalized assistance and be more enticed to hear you out before their trial period ends. By emphasizing the imminent end of their trial period, it creates a sense of urgency and motivates them to take action. Furthermore, by offering to discuss pricing plans that suit their requirements, the email demonstrates flexibility and a willingness to accommodate their needs. The request for the most convenient meeting time maximizes the chances of a response and allows for a personalized interaction to better understand their specific situation.
When to use it
This email template is ideal for following up with trial users who have not responded to previous end-of-trial emails. It serves as a final attempt to engage with them, provide assistance, and convert them into long-term paying customers. By sending this email before the trial period ends, it creates a sense of urgency and encourages them to take the next steps in their customer journey.
Who can use it
This email template can be utilized by sales and customer success professionals across various industries. It is particularly useful for companies offering software or digital products with trial periods. It allows professionals to engage with trial users, address their concerns, and guide them towards a paid subscription. Whether you work in SaaS or any other industry with trial offerings, this template helps nurture and convert trial users into valuable long-term customers.
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