{{Hobby}}, {{Company}} and Reply.io
Hi, {{FirstName}}.

Recently, I noticed on your social media profile that you’re a {{Hobby}} fan.

Just like {{Hobby}} [Something Cool about Hobby], {{Your_Company}} also can [Hook Hobby to Your Value Proposition].

{{Company1}}, {{Company2}} and other companies in the {{Industry}} space all use {{Your_Company}} to [Your brief value proposition].

Do you have 20-30 minutes this week to see if we can help?
Use Template

Why it works

This email template is highly effective in achieving its business goal due to its personalized and attention-grabbing approach. Incorporating the recipient's hobby creates an immediate connection and demonstrates that you have taken the time to research and understand their interests. This personalization helps to capture their attention and makes the email stand out amidst a sea of generic outreach messages. Furthermore, the mention of reputable companies in the industry who already benefit from your services provides social proof and builds credibility. It showcases that your company is trusted and valued within their industry, increasing the likelihood of piquing the recipient's interest. The clear call to action, inviting the recipient for a brief call, is a crucial element of this template. It offers an opportunity to further discuss how your solution can address their specific pain points and deliver value. By initiating a conversation, you open the door to potential collaborations and business opportunities.

When to use it

This email template is ideal for outbound sales efforts when you have identified a prospect's interest in a specific hobby or passion. It works well when you want to personalize your pitch and uniquely grab the recipient's attention. It is suitable for various industries where your product or service can be tailored to align with the recipient's hobby or interests.

Who can use it

Sales professionals, business development representatives, and anyone involved in outbound sales can use this template to engage prospects in a highly personalized manner. It is particularly useful for targeting individuals who have publicly expressed an interest in a specific hobby or passion to grab their attention and increase the chances of a positive response.

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