Reply Blog on allbound sales automation

5 months ago

Reply Dating Rules: pink striped heart

Cupid has sharpened his arrows and Valentine’s Day is here! Whether you’re looking forward to a candlelit dinner for two or you’re spending February 14th with a microwave meal for one, online salespeople can learn a lot from the dating game. Check out these 9 Reply dating rules to romance your next sales email campaign off its feet.

Rule #1 – Make sure your ‘little black book’ is up-to-date

Back in the days before Tinder, it wasn’t uncommon to keep a little black book of prospective romantic interests, the ones you could call to make sure you weren’t alone on Valentine’s Day. Of course, today it’s usually a section in your smartphone contacts. Now, while playing the field can drop you in a whole world of trouble, no salesperson in their right mind is putting all their efforts into just one prospect.

Whether you buy a list or build your own, you want to make sure your ‘little black book’ of prospects is always full of new leads and up-to-date. This means having a decent CRM system that meets your needs. For example, Reply has all the tools you’ll need to create and manage your contact lists, along with all the information on what your contacts are up to. That way you’re never left wondering where your next sale is coming from.

It’s also a good idea to validate your emails with a service like Name2Email or to make sure you’re sending your emails to the right address and not getting hard bounces. After all, there’s nothing worse than using the wrong name, either in sales or dating).

Rule #2 – Know the line between personal and creepy

Everyone likes the personal touch, and when dating it can stop you from making embarrassing mistakes.

Lucy Literado
VP of Marketing
6 months ago

Reply integrations: Zapier 1,000 apps

Yes, you read that right!

Now Reply can seamlessly connect to a thousand of other tools via Zapier.

On January 10th, Zapier reached a huge milestone by adding their 1000th app to its ecosystem, meaning you can set up millions of tool combinations to automate your workflows and limitless ways to power your business.

Olivia Milton
7 months ago

Cold Email Campaigns 2017: snowglobe

If you are tired of the stale cold email campaign building tactics used 10 years ago, it’s about time to think over a budget-warming approach. There is no need to give up the main aspects of a cold email templates creation:

  1. An all-business sample.
  2. A follow-up template.
  3. A sample for a decision maker.
  4. A follow-up to a voicemail.
  5. A break-up template.
  6. an abandoned cart sample, and others.

The next 2018 year gives a great chance to try something new with the view of the strongest cold email campaigns 2017.

Lucy Literado
VP of Marketing
7 months ago

Christmas tree, giftbox, snowman and Christmas tree ball

There’s snow in the air, logs on the fire, and the mistletoe has been strategically placed around the office.

It can only mean one thing – it’s beginning to look a heck of a lot like Christmas.

But before you close up shop for the holidays and raid the mince pies, here are four lessons that you can apply to your business to boost your sales, all courtesy of the holiday season.

Lucy Literado
VP of Marketing
7 months ago

Business culture: yellow shirt with blue tie

Matt Barnett, founder and CEO at shares advice on how they made their business culture an engine of real business growth:

If you’re working to grow a business, the odds are good that you spend a big percentage of your time thinking about your brand and how it’s perceived. Whether it’s customers, investors, or just friends and family, we all need validation and we all want to feel like we’re working for something that looks ‘cool’, or a cause that’s worth spending 35% (or more) of your total waking hours on.

Oleg Campbell
Oleg Campbell
CEO and founder
8 months ago

Reply Advent Calendar: Christmas tree, gingerbread man and Christmas decorations

The holidays are an important time for sales reps and marketers and email is one of the best ways to reach your audience and generate revenue during the holiday season. With the holidays just around the corner, we’re excited to share with you the Reply Advent Calendar.

Start getting gifts earlier – each day you’ll receive sales and marketing tips and ideas on how to make your Christmas even more festive. Improve your skills with tips to boost sales performance and be the first to receive our Christmas offer!

Oleg Campbell
Oleg Campbell
CEO and founder
8 months ago

Maximize Your Delivery Rate: old blue motorbike

Thanks to its incredible ROI and relative ease to set up, email has become a key activity for most marketers today.

The Radicati Group estimated that in 2017, the total number of business and consumer emails sent and received per day will reach 269 billion, and this figure is expected to keep increasing.

However, before you can see the results from your email marketing campaign, your email has to actually be delivered. While spammers get sneakier and people become more protective of their inbox, it’s easy for even the most ethical marketers to find their emails bouncing.

So how can you ensure your carefully crafted message doesn’t fall victim to the spam filters and end up in the wastelands? How do you get your email campaign off the ground and into your prospect’s inbox?

Read on to learn how to maximize your email delivery rate and avoid common mistakes.

Oleg Campbell
Oleg Campbell
CEO and founder
8 months ago

Thanksgiving turkey

This Thanksgiving, we at Reply want to say a huge THANK YOU for staying with us, using our tool, reading our blog, sending us your feedback (both positive and negative!) and helping us get better year in year out.

Now it’s our turn to say ‘thanks!’. Select any Reply subscription and we’ll provide you with a discount up to 40% on all monthly prices paid annually. Check it out!
The discount will expire on November 30th, so now is the perfect time to power up.

We wish you a wonderful Thanksgiving with plenty of turkey, football and the day off!

Oleg Campbell
Oleg Campbell
CEO and founder
9 months ago

Q&A With Joshua Jordan From white-pink atom

Today we’re sharing an interview with the Founder and CEO of our partner company,, Joshua Jordan, talking about science-based sales, development processes and SDR training.

What does FourLetter do and how does it affect the market?

The biggest challenges right now for sales leaders at software companies are three things:

  • Training and development of the sales team and process/operations
  • Lead quantity and quality
  • Finding qualified entry level sales development reps (because there’s high churn)

fourLetter uses our Science-Based Sales℠ methodolgy to train sales reps, build sales operations and infrastructure, and generate high quantity and quality leads on-demand.

With us, there’s no contract — everything is month-to-month. And with our 10+ experienced Science-Based Sales℠ sales team members, fourLetter is a brilliant option for many growing software organizations with less than 30 sales reps. is also another fourLetter company based on our Science-Based Sales℠ methodology. We provide a 15-day bootcamp to train sales reps with high aptitude, attitude, and ambition to be the top producers in sales development. also helps these sales reps get hired at software companies around the country.

When you founded FourLetter, did you have a certain sales process already in mind or is that something you were building out from scratch?

Before founding fourLetter, I had a history of working at several great sales training organizations. Dale Carnegie Training, the world’s largest training organization, was actually my client in Tokyo before I began working for them. And then soon after, I went through the entire Sandler Training program.

And lastly, I was the VP of Admissions for an online sales university called for a professional sales speaker called SalesU by Jack Daly.

When I started out, we were going to help grow sales for different companies… and soon after I realized that I wanted to focus on and specifically work with software companies.

Lucy Literado
VP of Marketing
9 months ago

GDPR: padlock

There’s so much talk about personal data these days.

Not long ago, the Economist declared it “the world’s most valuable resource.”

In another article, the Telegraph described it as “the fuel for the digital economy.”

And you know what… they’re right!

Just think about it, no matter what you do online, send emails, fill out inquiry forms, shop, or even perform a simple web search – you share valuable personal data.

And if you’re wondering about the full scope of personal information companies collect, consider this:

The Guardian article: I asked Tinder for my data. It sent me 800 pages of my deepest, darkest secrets

But have you ever wondered what happens with this information? Or how organizations really store, process, and secure it? And finally, are there laws and regulations that can protect us from companies abusing your data?

This issue has come under scrutiny by the European Union’s Parliament. And as a result, a new General Data Protection Regulation – GDPR – will come into effect in EU member states on May 25, 2018.

Now, before you discount GDPR off as irrelevant, let me clarify something. This regulation will affect every company that collects or processes data of EU citizens, regardless of where it’s based.

This means that if you use lead capture forms on your site to generate leads, for example, and customers from EU might sign up, GDPR will be relevant to you.

Similarly, if you simply do business with European customers, and in turn, use their contact information to process invoices and payment, you should become GDPR compliant.

And luckily for you, that’s what I’m going to talk about in this post.

You’ll learn:

  • What GDPR is
  • How the new regulation will affect your sales and marketing, and
  • Where to start the process of becoming compliant.

Interested? Then let’s get right to it.

(Note, when creating this article, we collaborated with IT Governance, the leading specialist in data protection and GDPR compliance from the UK.)

So, what is GDPR?

Oleg Campbell
Oleg Campbell
CEO and founder