5 months ago


It’s beginning to look a lot like Christmas
Sales in every store…
*Reply team singing altogether

Perhaps Mr. Johnny Mathis couldn’t sing it better since holiday discounts and special offers are at every turn now. Who are we to change the tradition? ;) Since we received a HUGE response from our Thanksgiving offer, we decided to bring it back for Christmas.

With 2018 on the horizon, benefit from the Reply Holiday offer in December to save up to 40% of all monthly plans paid annually. Don’t miss your chance to buy a Reply subscription for the next year with a discount – offer is only valid until December 31!

Lee Gladish
Lee Gladish
Co-founder
5 months ago


The holidays are an important time for sales reps and marketers and email is one of the best ways to reach your audience and generate revenue during the holiday season. With the holidays just around the corner, we’re excited to share with you the Reply Advent Calendar.

Start getting gifts earlier – each day you’ll receive sales and marketing tips and ideas on how to make your Christmas even more festive. Improve your skills with tips to boost sales performance and be the first to receive our Christmas offer!

Oleg Campbell
Oleg Campbell
CEO and founder
5 months ago

Thanks to its incredible ROI and relative ease to set up, email has become a key activity for most marketers today.

The Radicati Group estimated that in 2017, the total number of business and consumer emails sent and received per day will reach 269 billion, and this figure is expected to keep increasing.

However, before you can see the results from your email marketing campaign, your email has to actually be delivered. While spammers get sneakier and people become more protective of their inbox, it’s easy for even the most ethical marketers to find their emails bouncing.

So how can you ensure your carefully crafted message doesn’t fall victim to the spam filters and end up in the wastelands? How do you get your email campaign off the ground and into your prospect’s inbox?

Read on to learn how to maximize your email delivery rate and avoid common mistakes.

Oleg Campbell
Oleg Campbell
CEO and founder
5 months ago


This Thanksgiving, we at Reply want to say a huge THANK YOU for staying with us, using our tool, reading our blog, sending us your feedback (both positive and negative!) and helping us get better year in year out.

Now it’s our turn to say ‘thanks!’. Select any Reply subscription and we’ll provide you with a discount up to 40% on all monthly prices paid annually. Check it out!
The discount will expire on November 30th, so now is the perfect time to power up.

We wish you a wonderful Thanksgiving with plenty of turkey, football and the day off!

Oleg Campbell
Oleg Campbell
CEO and founder
6 months ago

Today we’re sharing an interview with the Founder and CEO of our partner company, Fourletter.io, Joshua Jordan, talking about science-based sales, development processes and SDR training.

What does FourLetter do and how does it affect the market?

The biggest challenges right now for sales leaders at software companies are three things:

  • Training and development of the sales team and process/operations
  • Lead quantity and quality
  • Finding qualified entry level sales development reps (because there’s high churn)

fourLetter uses our Science-Based Sales℠ methodolgy to train sales reps, build sales operations and infrastructure, and generate high quantity and quality leads on-demand.

With us, there’s no contract — everything is month-to-month. And with our 10+ experienced Science-Based Sales℠ sales team members, fourLetter is a brilliant option for many growing software organizations with less than 30 sales reps.

preHIRED.io is also another fourLetter company based on our Science-Based Sales℠ methodology. We provide a 15-day bootcamp to train sales reps with high aptitude, attitude, and ambition to be the top producers in sales development. preHIRED.io also helps these sales reps get hired at software companies around the country.

When you founded FourLetter, did you have a certain sales process already in mind or is that something you were building out from scratch?

Before founding fourLetter, I had a history of working at several great sales training organizations. Dale Carnegie Training, the world’s largest training organization, was actually my client in Tokyo before I began working for them. And then soon after, I went through the entire Sandler Training program.

And lastly, I was the VP of Admissions for an online sales university called for a professional sales speaker called SalesU by Jack Daly.

When I started out, we were going to help grow sales for different companies… and soon after I realized that I wanted to focus on and specifically work with software companies.

Lucy Literado
VP of Marketing
6 months ago

There’s so much talk about personal data these days.

Not long ago, the Economist declared it “the world’s most valuable resource.”

In another article, the Telegraph described it as “the fuel for the digital economy.”

And you know what… they’re right!

Just think about it, no matter what you do online, send emails, fill out inquiry forms, shop, or even perform a simple web search – you share valuable personal data.

And if you’re wondering about the full scope of personal information companies collect, consider this:

But have you ever wondered what happens with this information? Or how organizations really store, process, and secure it? And finally, are there laws and regulations that can protect us from companies abusing your data?

This issue has come under scrutiny by the European Union’s Parliament. And as a result, a new General Data Protection Regulation – GDPR – will come into effect in EU member states on May 25, 2018.

Now, before you discount GDPR off as irrelevant, let me clarify something. This regulation will affect every company that collects or processes data of EU citizens, regardless of where it’s based.

This means that if you use lead capture forms on your site to generate leads, for example, and customers from EU might sign up, GDPR will be relevant to you.

Similarly, if you simply do business with European customers, and in turn, use their contact information to process invoices and payment, you should become GDPR compliant.

And luckily for you, that’s what I’m going to talk about in this post.

You’ll learn:

  • What GDPR is
  • How the new regulation will affect your sales and marketing, and
  • Where to start the process of becoming compliant.

Interested? Then let’s get right to it.

(Note, when creating this article, we collaborated with IT Governance, the leading specialist in data protection and GDPR compliance from the UK.)

So, what is GDPR?

Oleg Campbell
Oleg Campbell
CEO and founder
6 months ago

Millennials: We’re all entitled and spoiled kids, living in our parent’s basement because we’re too lazy to get a job.

What. A. Load. Of. Rubbish.

Yet that’s what people believe. Even some millennials believe it, with 55% thinking that people over 30 have a better work ethic.

The fact is that, as of 2015, millennials make up the largest share of the US workforce. We’re workers, either for other companies or starting our own businesses.

Lucy Literado
VP of Marketing
7 months ago

Email’s dead.

You should be focusing all your marketing on Snapchat. No, wait, make that LinkedIn. Oh, what about Facebook? Wait, email’s not dead anymore?

You don’t need me to tell you how fast the world of marketing and sales changes. With so many options available, not many people can afford the time or energy to run full campaigns on every available channel.

With limited resources, where should you focus your efforts?

Oleg Campbell
Oleg Campbell
CEO and founder
7 months ago

Finding leads is easy. Anyone can do it.

Getting quality leads, however, is a little trickier. That requires more effort.

If you’re reading this, chances are you’ve already invested a lot of time into your marketing campaigns. You’ve carefully designed and refined them, optimizing both inbound and outbound marketing strategies.

Lucy Literado
VP of Marketing
7 months ago

Email is still one of the most effective communication channels in the world. No wonder more and more sales, recruitment and marketing people are using it to generate more opportunities and fill their pipelines with fresh and interested leads.

We call them “outreachers” because that’s what they do.

They look for the perfect match to their buyer personas and target potential customers who correspond to the initial Ideal Customer Profiles they create.

Rimma Paulsen
Rimma Paulsen