There’s so much talk about personal data these days.
Not long ago, the Economist declared it “the world’s most valuable resource.”
In another article, the Telegraph described it as “the fuel for the digital economy.”
And you know what… they’re right!
Just think about it, no matter what you do online, send emails, fill out inquiry forms, shop, or even perform a simple web search – you share valuable personal data.
And if you’re wondering about the full scope of personal information companies collect, consider this:
But have you ever wondered what happens with this information? Or how organizations really store, process, and secure it? And finally, are there laws and regulations that can protect us from companies abusing your data?
This issue has come under scrutiny by the European Union’s Parliament. And as a result, a new General Data Protection Regulation – GDPR – will come into effect in EU member states on May 25, 2018.
Now, before you discount GDPR off as irrelevant, let me clarify something. This regulation will affect every company that collects or processes data of EU citizens, regardless of where it’s based.
This means that if you use lead capture forms on your site to generate leads, for example, and customers from EU might sign up, GDPR will be relevant to you.
Similarly, if you simply do business with European customers, and in turn, use their contact information to process invoices and payment, you should become GDPR compliant.
And luckily for you, that’s what I’m going to talk about in this post.
- What GDPR is
- How the new regulation will affect your sales and marketing, and
- Where to start the process of becoming compliant.
Interested? Then let’s get right to it.
(Note, when creating this article, we collaborated with IT Governance, the leading specialist in data protection and GDPR compliance from the UK.)
So, what is GDPR?